Lead Generation Executive / Appointment Setter

About The Growth Union

The Growth Union is a strategy-led growth consultancy helping businesses build and execute growth across marketing, sales, digital infrastructure and business development.

We are looking for a Lead Generation Executive / Appointment Setter to join our team and work on lead generation for The Growth Union as well as our client accounts.

Key Responsibilities

• Identify and research potential B2B prospects and decision-makers.
• Build targeted prospect lists based on industry, company size, geography and other criteria.
• Conduct outbound prospecting through LinkedIn, email, phone calls and other channels.
• Initiate conversations with prospects and understand their basic business requirements.
• Qualify leads based on predefined criteria.
• Follow up with prospects consistently and professionally.
• Schedule qualified meetings/appointments for the sales team.
• Maintain accurate prospect and follow-up records.
• Work across multiple campaigns and client accounts.
• Track outreach, responses, qualified leads and appointments booked.
• Continuously improve prospecting lists, messaging and outreach performance.

Requirements

• 0–2 years of experience in lead generation, appointment setting, telecalling, inside sales or business development.
• Freshers with strong communication and convincing skills can also apply.
• Excellent verbal and written communication skills.
• Comfortable speaking with business owners, founders and senior decision-makers.
• Good research and prospecting skills.
• Comfortable with cold calling, LinkedIn outreach and follow-ups.
• Basic understanding of B2B sales and lead generation.
• Good working knowledge of Google Sheets/Excel.
• Target-oriented, organised and persistent.
• Willingness to learn and take ownership of results.

Good to Have

• Experience with LinkedIn Sales Navigator.
• Experience using CRM or lead management tools.
• Experience with email outreach platforms.
• Previous experience working with agencies, consultancies, SaaS or B2B businesses.
• Basic understanding of digital marketing and business services.

Work Schedule

Hybrid – 3 days a week from our Gurugram office and 3 days remote.

Monday To Saturday, 10 AM to 6 PM

Candidates must be comfortable working from our Gurugram office three times a week.

What We Offer

• Hands-on experience in B2B lead generation and business development.
• Opportunity to work on campaigns across The Growth Union and multiple client businesses.
• Exposure to different industries, business models and decision-makers.
• Learning opportunities across sales, marketing and growth.
• Performance-driven environment with opportunities for career growth.