Lead - Digital Marketing/Performance Marketing

Key Responsibilities:

- Plan, execute, and manage performance marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, YouTube, and other digital channels.

- Develop strategies to improve lead generation, customer acquisition, and return on investment (ROI).

- Monitor campaign performance and optimize campaigns based on KPIs such as CPL, CPA, CTR, ROAS, and conversion rates.

- Analyze campaign data and prepare regular performance reports with actionable insights.

- Manage marketing budgets effectively and ensure maximum utilization of ad spend.

- Conduct A/B testing on ads, landing pages, and creatives to improve performance.

- Coordinate with content, design, sales, and technology teams for campaign execution.

- Track market trends, competitor activities, and emerging digital marketing practices.

Contact:

Surbhi Jain, [phone removed]