Lead - Copywriting & Public Relations

Key Responsibilities:

1. Senior Copywriting & Brand Narrative:

- Brand Campaigns: Lead the conceptualization and copywriting for large-scale brand campaigns that resonate with our target audience across Bharat.

- Digital & Social Media: Write high-converting, engaging copy for digital marketing campaigns, social media platforms, and performance ads.

- Website & Assets: Own the tone of voice for website content, landing pages, and marketing collaterals.

- Creative Messaging: Develop innovative and culturally relevant messaging that aligns with Spice Money's mission and marketing objectives.

2. Public Relations & Media Management:

- Media Outreach: Draft and distribute impactful press releases, media pitches, and media kits.

- Journalist Coordination: Build and maintain strong relationships with key journalists, editors, and media houses (especially in the fintech and business sectors).

- Product Announcements: Strategize and execute PR campaigns for new product launches, partnerships, and company milestones.

- Agency Management: Act as the primary point of contact for external PR agencies, ensuring they deliver on KPIs and align with our brand strategy.

3. Corporate Communications & Reputation:

- Thought Leadership: Develop compelling thought leadership content, including articles and LinkedIn posts, for the CEO and senior leadership team.

- Internal Communication: Manage internal newsletters, announcements, and communications to keep the Spice Money team aligned and motivated.

- Reputation Management: Actively monitor brand sentiment and assist in crisis communication and proactive reputation management strategies.

Qualifications & Skills:

- Experience: 5 - 8 years of proven experience in a hybrid Copywriting, PR, or Corporate Communications role (experience in Fintech, BFSI, or startups is a strong plus).

- Education: Bachelor's or Master's degree in Mass Communication, Journalism, English, Public Relations, or a related field.

- Writing Chops: An exceptional portfolio showcasing versatile writing skills - from punchy ad copy to long-form thought leadership and press releases.

- Media Network: Established relationships with media professionals and business journalists in India.

- Strategic Thinker: Ability to translate complex financial concepts into accessible, engaging stories.