Lead Activation Associate

Company Description

VentraGate is a cloud-focused solutions and services firm that imagines, builds, and sustains digital transformation initiatives and cloud-based technologies that customers value and enjoy using. As a leading transformation consultancy, VentraGate supports enterprises of all sizes in becoming faster, more agile, and more competitive in their markets. The company partners closely with clients to modernize their technology landscape and optimize their operational processes. Team members work in an environment that encourages innovation, collaboration, and continuous learning, while helping organizations realize meaningful business outcomes through the cloud.

Role Overview

The Lead Activation Associate is responsible for managing and progressing customer and partner leads through the activation process.

This role focuses on maintaining the CRM, following up with inbound and outbound leads, coordinating next steps, and ensuring qualified opportunities continue moving through the sales and partner onboarding cycle.

Key Responsibilities

CRM & Lead Management

• Manage and maintain customer and partner leads in Zoho CRM.
• Ensure lead information, activities, notes, and follow-up actions are accurate and up to date.
• Track leads across different stages of the pipeline and ensure timely follow-up.
• Maintain clear visibility into active opportunities, pending actions, and stalled leads.
• Help maintain overall CRM data quality and pipeline discipline.

Customer Lead Activation

• Follow up with prospective customer leads and understand their needs and areas of interest.
• Maintain consistent engagement with qualified leads throughout the sales cycle.
• Coordinate discovery calls, demonstrations, meetings, and other next steps with the appropriate internal teams.
• Follow up after meetings and ensure agreed-upon actions are completed.
• Help move qualified leads toward becoming active customers.
• Update lead status and activity in the CRM throughout the process.

Partner Lead Activation

• Follow up with prospective partners who have expressed interest in working with the organization.
• Communicate the benefits and expectations of becoming a partner.
• Guide qualified partner leads through the evaluation and onboarding process.
• Coordinate required meetings, documentation, and internal follow-ups.
• Maintain regular communication with prospective partners until they are activated or the opportunity is closed.
• Ensure all partner interactions and next steps are documented in the CRM.

Key Skills & Requirements

• Excellent English communication skills, both verbal and written, are required.
• Strong interpersonal and relationship-building skills.
• Ability to communicate confidently and professionally with prospective customers and business partners.
• Strong follow-up skills and the ability to maintain consistent engagement with leads.
• Highly organized and comfortable managing multiple leads simultaneously.
• Comfortable working with CRM platforms; Zoho CRM experience is preferred.
• Proactive and persistent in moving opportunities forward.
• Strong attention to detail and CRM discipline.
• Ability to coordinate effectively with sales, leadership, and internal delivery teams.