Business Delivery | - (R) Achieve the sales target in terms volume, product mix & segment ratio at agreed price positions to achieve maximum NCR and profitability for the Pan India
- (R) Ensure increase in share of business by identifying opportunities to service at Region
- (R) Ensure timely delivery to key accounts by looking into product mix, customer mix, segment mix etc. and achieve assigned strategic account objectives for the Region
- (R) Recommend pricing of Key Customers based on market intelligence
- (R,A) Plan and execute call cycle for region and report findings to superior and other stakeholders for tracking and monitoring purposes
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Co-ordination and Team Building | - (A) Coordinate with IT / Logistics and C&F teams for order processing based on the criticality of order
- (A) Get clarification from sites / customers and provide the same for updation in system and order execution Make necessary entries in the system for order execution in time
- (R) Build rapport with clients and ensure smooth flow between HO and clients
- (A) Ensure coordialrelationship & capability building in the team and provide them with learning and growth opportunities
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Key Account Management | - (R) Build long term customer relationship with all key stakeholders (e.g. purchase, stores, and finance) with the objective to leverage growth and new business opportunities
- (R) Identify customers business needs to deliver long term competitive advantage
- (R)Interact with customers on regular basis, provide them 360 degree solutions and support to customers to build trust and get continuous business
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Market Intellegence | - (R) Monitor competitive activities including sales, pricing, product innovations and new construction practices, close interaction with key stake holders like consultants, industry experts and professional bodies
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Market Strategy | - (R) Devise the market strategy based on customer feedback, consultants and new projects to recommend new markets, capacity enhancements and quantity requirements for the Region
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Partnering with customer/ Value Added Services | - (A) Assist key accounts to achieve their project progress targets by providing construction related support
- (A) Organize training programs with the assistance of technical services cell
- (A) Provide value added services like mix design, bulk delivery, inventory management, etc.
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Product Promotion and Brand Equity | - (R,A) Develop a healthy relationship with existing customers to get future orders and keep watch upon upcoming projects
- (A) Promotion and sales of Birla White products
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Revenue Plan and Budgeting | - (R) Make yearly forecasts based on cement consumption pattern and projects on anvil.
- (A,R) Providing customers the budgetary quotes based on the trends
- (R) Plan for bill discounting and suggest the monetary credit limit to the customer based on project
- (A) Make accurate estimations for the SNOP/manufacturing team in the Demand Manager
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Sales Administration | - (A) Ensure timely collection of payments for keeping receivables under control / Follow-up for timely collection of payment against sold material for respective key accounts
- (R) Management of debtors including setting of credit limits based on financials of key customers, monitoring of credit control and achieving budgeted targets
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