Junior Marketing Automation Executive

Experience: 1–3 Years

Employment Type: Full-time

Location: Sector 125, Noida

Work Mode: Work from Office (5 Days a Week)

Platforms: MoEngage, CleverTap, Netcore or similar platforms

Job Summary

We are looking for a hands-on and detail-oriented Junior Marketing Automation Executive to execute and manage campaigns across marketing automation platforms such as MoEngage, CleverTap and Netcore. The role involves building automated workflows and customer journeys across multiple communication channels, including Email, WhatsApp, SMS, RCS, Voice Agents, On-site Pop-ups and In-app Messages. The candidate will also be responsible for monitoring campaign performance, analysing reports and optimising campaigns to improve engagement and conversions.

Roles and Responsibilities

• Execute marketing automation campaigns across Email, WhatsApp, SMS, RCS, Voice Agents, On-site Pop-ups and In-app Messages.
• Manage WhatsApp, SMS and RCS template registration, approval and compliance requirements.
• Build and manage automated workflows and customer journeys, including audience selection, triggers, messaging, delays and exit conditions.
• Conduct test sends and quality checks to ensure campaign accuracy before launch.
• Monitor campaign performance, including delivery rates, engagement, click-through rates and conversions.
• Analyse campaign reports to identify drop-offs and recommend improvements in content, timing, audience targeting and journey logic.
• Ensure accurate audience segmentation, campaign configuration and execution.

Required Skills and Experience

• 1–3 years of hands-on experience with marketing automation platforms such as MoEngage, CleverTap, Netcore or similar tools.
• Practical experience executing campaigns across multiple communication channels, particularly Email, WhatsApp and SMS, with exposure to RCS, Voice Agents, On-site Pop-ups and In-app Messages.
• Experience with WhatsApp, SMS and RCS template registration and approvals.
• Ability to build and execute automated workflows and customer journeys end to end.
• Understanding of campaign performance metrics and the ability to use reports to optimise campaigns.
• Strong attention to detail, analytical thinking and problem-solving skills.

Preferred Skills

• Basic HTML knowledge for creating and editing email templates.
• Familiarity with customer data platforms (CDPs), CRM systems, user attributes, events and audience segmentation.
• Working knowledge of Excel or Google Sheets for managing audience lists and analysing campaign reports.
• Exposure to AI-powered voice calling platforms.

Ideal Candidate Profile

The ideal candidate should have practical experience in executing marketing automation campaigns, configuring customer journeys and monitoring campaign performance. They should be comfortable working across multiple communication channels, troubleshooting campaign issues and ensuring accurate, timely execution in a fast-paced environment.