JSW One - Brand Marketing Lead

Company Overview:

JSW One Platforms Ltd is the digital arm of the JSW Group, designed to transform the industrial and construction materials ecosystem. By leveraging the group's extensive manufacturing legacy and deep market expertise, the company operates a comprehensive B2B marketplace that connects suppliers with MSMEs and large enterprises. Through its integrated digital platforms, JSW One simplifies procurement, credit, and logistics, aiming to bring transparency and efficiency to the fragmented construction and manufacturing sectors across India.

Role Overview:

As the Brand Marketing Lead, you will serve as the custodian of the JSW One brand, shaping its identity and market positioning as it scales across the digital landscape. You will work closely with the leadership team, product managers, and external agencies to translate complex business objectives into compelling brand narratives. Your day-to-day will involve orchestrating high-impact marketing campaigns, analyzing consumer behavior to drive platform adoption, and ensuring consistent communication across all touchpoints. This role is pivotal in establishing JSW One as a trusted partner for businesses, directly influencing customer acquisition, brand equity, and long-term market leadership.

Key Responsibilities:

- Develop and execute comprehensive brand marketing strategies that align with the company's growth targets and market expansion plans.

- Lead end-to-end campaign management, from conceptualization to execution, ensuring high engagement and conversion across digital and offline channels.

- Utilize marketing analytics to track campaign performance, derive actionable consumer insights, and optimize marketing spend for maximum ROI.

- Oversee marketing communications to ensure a unified brand voice across all digital platforms, social media, and corporate collateral.

- Collaborate with product marketing teams to translate technical platform features into customer-centric value propositions that resonate with B2B buyers.

- Manage relationships with creative and media agencies to ensure the delivery of high-quality assets that adhere to brand guidelines.

- Monitor competitive landscapes and industry trends to proactively adjust marketing strategies and maintain a dominant market position.

Required Skillset:

- Demonstrated expertise in building and scaling brands within the B2B or digital marketplace sectors, with 12 - 16 years of relevant experience.

- Proven ability to synthesize complex data into strategic marketing plans, backed by a strong foundation in marketing analytics and consumer research.

- Exceptional communication and storytelling skills, with the ability to influence senior stakeholders and lead cross-functional teams effectively.

- Deep understanding of the full marketing mix, including digital performance marketing, brand positioning, and integrated communications.

- Strong educational background, preferably an MBA from a premier business school, reflecting a high level of strategic thinking and professional rigor.

- Ability to thrive in a fast-paced, high-growth environment, demonstrating the adaptability required for an on-site role based in Mumbai.