Intern - Market Research and Strategy

Experience: Freshers to 2 Years
Qualification: MBA Sales & Marketing (Preferred) / Graduate with relevant interest in Marketing and Business Research
Travel: Willingness to travel across India for market visits and field studies.

Key Responsibilities

1. Conduct market research and mapping across industrial products, abrasives, power tools, hardware and allied segments.
2. Identify fast-moving products, emerging categories and potential business opportunities across different markets.
3. Research competitor product portfolios, pricing, positioning, distribution networks and market presence.
4. Map the market value chain, including manufacturers, importers, distributors, dealers, retail counters and end-users.
5. Identify potential new markets, customer segments and channel opportunities.
6. Analyse import data, industry reports and available market intelligence to identify potential products and business opportunities.
7. Support the development of market entry strategies and sales plans for identified opportunities.
8. Assist in new product launch activities, including market identification, customer segmentation and channel mapping.
9. Research and identify potential distributors, dealers and channel partners.
10. Support initiatives aimed at improving market penetration and increasing market share.
11. Coordinate with Sales, Marketing and Product Management teams to gather market inputs and develop business insights.
12. Conduct market visits and field studies across metro and Tier 2 cities to understand market dynamics.
13. Interact with distributors, dealers, counter owners and end-users to understand product requirements, buying behaviour and market expectations.

Qualification & Experience

• MBA in Sales & Marketing preferred. Freshers with a strong interest in market research and business development may also be considered.
• 0–2 years of experience in market research, business development, sales or marketing.
• Willingness to travel extensively across India for market visits and field studies.