Influencer Marketing Specialist

About Nua

Nua is a digital-first, omnichannel brand reimagining women's wellness with the full attention it's always deserved – instead of the superficial solutions it's typically received. We serve nearly 20 lakh women and girls each month with Zero Irritation period care, maternity care, skincare, everyday intimate care, and digital tools like our Period Tracker and SecretKeeper chat.

With a thriving D2C business, we are also the second-largest women's wellness brand on most Indian e-commerce and quick commerce platforms.

Since 2017, we have innovated around the neglected, overlooked frictions women and girls face in their wellness journeys – the irritations they've learned to manage quietly, the problems that others dismiss as just part of being a woman. Our guiding philosophy is Thought Around You, to ensure we develop wellness products that truly ease your cycle, body, feelings, and life.

Nua is fast-growing and profitable, powered by a hardworking, supportive, and diverse team that always puts customers first. If you enjoy a fast-paced environment, if creative and collaborative problem-solving excites you, and if you're looking for an opportunity to own true impact, Nua might be the place for you!

Key Responsibilities

1. Own the end-to-end execution of influencer marketing campaigns, from influencer identification and outreach to content posting and reporting.
2. Coordinate with and manage multiple influencers simultaneously, ensuring timely follow-ups, deliverables, approvals and campaign timelines.
3. Manage end-to-end campaign operations, including product allocation, PR kit preparation and dispatch, shipment tracking, and coordination with internal teams and external vendors to ensure timely delivery.
4. Manage influencer briefs, content approvals, reshoots and posting schedules, ensuring all content is delivered on time and as per brand guidelines.
5. Track daily campaign performance, including reach, engagement, views and revenue, through internal tools and attribution platforms.
6. Stay updated on emerging influencer trends, creators and content formats, and identify opportunities to improve campaign performance and ROI.

Preferred Qualifications:

1. Have a degree in advertising, media, communications, marketing or a related field.
2. Have 1+ years of experience in Influencer Marketing and a strong understanding of the Indian social media landscape.
3. Have strong communication, coordination and relationship-management skills to work with multiple influencers and teams.
4. Be highly organised and detail-oriented and have strong execution, follow-up and analytical skills.
5. Familiarity with South Indian languages and regional influencers is a plus.