Influencer Marketing Specialist

Location: Marol Andheri

Working days: 6 days

Reporting to: Business Head

Role Overview

As an Influencer Marketing , you will be responsible for planning and executing influencer campaigns end-to-end. You will identify the right creators, build strong relationships with them, negotiate collaborations, manage campaigns, and track performance to ensure strong ROI.

Key Responsibilities

• Develop and execute influencer marketing strategies aligned with brand and business objectives.
• Identify, evaluate, and onboard relevant influencers and content creators across Instagram, YouTube, and other social platforms.
• Build and maintain strong relationships with influencers, agencies, and creator communities.
• Manage influencer campaigns from ideation and briefing to content approval, publishing, and reporting.
• Negotiate commercials, deliverables, timelines, and usage rights with influencers and agencies.
• Create detailed influencer briefs that communicate brand messaging, campaign objectives, and content guidelines.
• Work closely with the creative, social media, performance marketing, and brand teams to deliver integrated campaigns.
• Monitor influencer content to ensure brand consistency and timely execution.
• Track campaign metrics such as reach, engagement, views, clicks, conversions, CAC, and ROI.
• Prepare regular campaign reports and derive actionable insights for future campaigns.
• Stay updated on emerging creators, social media trends, formats, and influencer marketing best practices.
• Explore opportunities for long-term creator partnerships, ambassador programs, and UGC initiatives.
• Maintain influencer databases, campaign trackers, budgets, and performance records.

What We're Looking For

• 2–4 years of experience in influencer marketing, creator marketing, social media, or digital marketing.
• Hands-on experience managing influencer campaigns end-to-end.
• Strong understanding of Instagram, YouTube, Reels, Shorts, and the creator ecosystem.
• Excellent communication, negotiation, and relationship-management skills.
• Strong understanding of social media trends and content formats.
• Ability to manage multiple campaigns, creators, and deadlines simultaneously.
• Data-driven mindset with the ability to analyse campaign performance and ROI.
• Strong creative thinking and an eye for compelling content.
• Experience in D2C, beauty, wellness, skincare, personal care, FMCG, or lifestyle brands will be an advantage.

Key Success Metrics

• Influencer campaign reach and engagement
• Cost per engagement / cost per view
• Creator performance and content quality
• Traffic and conversions generated through influencers
• Campaign ROI
• Growth of the brand's creator network
• Number and quality of long-term creator partnerships

Why Join Soulflower

• Work with a growing homegrown wellness and personal care brand.
• Opportunity to build and own influencer-led campaigns.
• Work closely with creative, marketing, and brand teams.
• High ownership and visibility in a fast-paced environment.
• Opportunity to build a strong network within India's creator ecosystem.