Influencer Marketing Specialist

Company Description: CaesarAI specializes in sales-driven influencer campaigns, consistently outperforming traditional performance marketing companies by about 15% in sales per unit of spend. We have worked with clients like Nestle, HP, Epson, Sugarfit, Flipkart etc. The company leverages proprietary technology and advanced ad strategies to deliver measurable results for clients.

We're looking for an Influencer Marketing Specialist to join our team and take ownership of influencer research, creator evaluation, and campaign ideation. This is a remote role where you can work from home.

The ideal candidate should have a strong understanding of the creator ecosystem and, importantly, be able to think beyond simply identifying influencers. We're looking for someone who can understand a brand brief, identify the right creators, and develop creative concepts that are relevant, engaging, and practical to execute.

Monthly Compensation - INR 20k-30k a month(in-hand)

Key Responsibilities

1. Influencer Research & Evaluation

• Identify relevant influencers and content creators based on brand objectives, target audience, category, and campaign requirements.
• Research and evaluate influencer profiles across Instagram, YouTube, and other relevant platforms.
• Analyze audience demographics, engagement, content quality, authenticity, and overall brand fit.
• Look beyond follower count to assess audience quality, content relevance, engagement, and potential campaign fit.
• Build and maintain a database of relevant creators and stay updated on emerging influencers and content formats.

2. Campaign & Creative Ideation

• Develop creative influencer marketing concepts based on campaign objectives and brand briefs.
• Identify interesting content formats, hooks, storytelling angles, and creator-led ideas.
• Ensure concepts are both creative and realistically executable by influencers.
• Stay updated with social media trends and understand how brands can participate in them authentically.

3. Campaign Execution & Analysis

• Coordinate with influencers and internal teams to ensure smooth campaign execution.
• Monitor campaign deliverables and timelines.
• Analyze campaign performance and identify learnings that can improve future campaigns.

What We're Looking For

• Minimum 1 year of experience in influencer marketing or creator marketing
• Strong understanding of the influencer and social media ecosystem.
• Strong creative thinking and the ability to develop actionable campaign concepts.
• Good understanding of influencer metrics and creator evaluation.