Influencer Marketing Executive

Company Description Insight Cosmetics is a one-stop cosmetic brand offering a wide range of beauty products designed for diverse skin types and skin tones. Recognized as India's first toxic-free brand by Bureau Veritas, Insight focuses on safe and high-quality formulations. All products are vegan, cruelty-free, and dermatologically tested, appealing to conscious and ethically minded consumers. The brand is committed to accessible, inclusive beauty that supports individual expression and confidence.
Role Description This full-time, on-site Influencer Marketing Executive role is based in Mumbai. The position involves identifying and onboarding relevant influencers, managing end-to-end influencer campaigns, and maintaining strong relationships with creators across social platforms. Responsibilities include coordinating briefs, negotiating deliverables, tracking performance metrics, and ensuring content aligns with Insight's brand values and product positioning. The role also requires collaborating with marketing, sales, and creative teams to plan campaigns, support product launches, and optimize influencer strategies based on market trends and audience insights. The Influencer Marketing Executive will monitor competitor activities, prepare regular reports, and contribute ideas to enhance brand visibility and engagement.
Qualifications

• Strong market planning and marketing skills, with experience in designing and executing influencer campaigns.
• Ability to perform market research to identify relevant influencers, audience preferences, and competitive trends.
• Excellent communication skills for managing influencer relationships, internal coordination, and clear briefings.
• Understanding of sales and how influencer activities support conversion, brand awareness, and revenue growth.
• Experience with social media platforms, influencer discovery tools, and campaign analytics.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Ability to work collaboratively in a fast-paced environment and manage multiple campaigns simultaneously.
• Prior experience in beauty, cosmetics, or lifestyle brands, and familiarity with vegan and cruelty-free positioning is an advantage.