HT Media - SEO & AEO Lead

About the Role:

We are seeking a hands-on SEO & AEO Lead to own one of the tech platforms of HT Media Group for organic growth strategy across traditional search engines and emerging AI-driven platforms. You will design and execute scalable strategies across technical SEO, content architecture, structured data, and Answer/Generative Engine Optimization (AEO/GEO). Working cross-functionally with Product, Tech, and Content teams, you will turn organic search into a primary acquisition channel.

Key Responsibilities:

1. SEO & Growth Strategy:

- Lead organic growth roadmaps across jobs, recruiters, candidates, and career content using keyword research, competitor analysis, and high-volume scalability frameworks.

2. Technical SEO:

- Direct technical audits and collaborate with Engineering/Product on crawlability, indexation, site architecture, Core Web Vitals, JavaScript SEO, and canonicalization.

3. AEO / GEO / AI Search:

- Formulate and execute strategies to maximize visibility in AI-generated answer engines (e.g., ChatGPT, Perplexity, AI Overviews) via entity mapping, schema markup, and structured FAQs.

4. Content SEO:

- Partner with Content teams to build topic clusters, address content gaps, define on-page optimization standards, and refresh existing assets.

5. Analytics & Reporting:

- Manage organic performance dashboards monitoring traffic, indexation, rankings, CTR, and conversions using Google Search Console and GA4.

6. Cross-Functional Execution:

- Embed SEO best practices directly into product development workflows and align with internal teams or external agencies.

Requirements:

- Graduate/ MBA with 5 - 10 years of hands-on SEO experience, preferably managing high-volume, large-scale consumer internet platforms (marketplaces, job portals, e-commerce, or classifieds).

- Proven track record in Technical SEO, structured data implementation, and building organic growth channels.

- Strong understanding of AEO/GEO and emerging AI search mechanics.

- Deep proficiency with industry tools: Google Search Console, GA4, Screaming Frog, Ahrefs, and Semrush.

- Ability to collaborate effectively with Product and Tech teams as an active execution-driven leader.