AHMEDABAD · FULLTIME
Head Performance Marketing
Growqai
Ahmedabad · onsite · Posted 5d ago
Sourced from
Not disclosed6–10 yrsfulltimeAhmedabad
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Section · 01
About this role
About The Company
We are a fast-growing D2C brand in the food and beverage space, scaling rapidly across quick commerce and major marketplaces. We're moving from 10 to 100, and we need a hands-on performance marketing leader to own paid growth across Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Google, and Meta.
This is a builder's role—equal parts strategy, execution, and team leadership. We're data-driven and AI-forward, and we expect our leaders to actively use AI tools to sharpen output and speed.
What We Offer
Performance Strategy & Execution
Own the end-to-end performance marketing strategy across quick commerce (Blinkit, Zepto, Swiggy Instamart), marketplaces (Amazon, Flipkart), and our D2C website.
Plan, launch, and optimize campaigns across all five paid ecosystems: q-commerce ad consoles, Amazon Ads, Flipkart Ads, Google Ads, and Meta Ads.
Use each channel for what it does best: Meta and Google to build demand and drive D2C traffic, and platform-native ads to capture that demand where the purchase happens.
Translate business targets into channel-level plans for spend, ROAS, CAC, and revenue growth. Budget & Performance Management
Own the monthly and quarterly media budget; dynamically shift spend toward the highest return channels.
Drive ROAS, blended CAC, AOV, and contribution margin, and report performance directly to leadership.
Set up and maintain reporting dashboards and attribution logic (including the impact of Meta/Google on q-commerce and marketplace sales) so decisions are grounded in reliable data. Quick Commerce & Marketplace Growth
Partner directly with quick commerce and marketplace ad teams on placements, visibility, and exclusive promotions.
Build strong relationships with platform ad teams to get early access to new ad products, beta features, and category trends.
Optimize listings, keywords, and bidding to maximize discoverability, category ranking, and conversion.
Sync paid activity with real-time availability, pricing, and inventory across dark stores and hubs, which matters especially for fresh and short-shelf-life bakery products.
Plan campaigns around festive and seasonal demand peaks. AI Adoption & Enablement
Use AI tools to speed up creative ideation, copywriting, audience and keyword research, and performance reporting.
Build practical AI-driven workflows and playbooks for the function.
Train and mentor the team on daily, responsible use of AI tools. Team Leadership & Collaboration
Lead, mentor, and grow a high-performing team of 4-6 performance marketers.
Work closely with the Brand Marketing team and Key Account Managers to align paid insights with creative, pricing, and assortment decisions.
What We Are Looking For
Experience: 6-10 years in performance marketing, with 3+ years managing budgets and scaling teams.
Quick Commerce: Proven hands-on experience running and scaling campaigns on Blinkit, Zepto, and Swiggy Instamart. Marketplaces: Strong track record managing scaling ad spends on Amazon Ads and Flipkart Ads.
Meta & Google: Strong hands-on expertise in Meta Ads Manager and Google Ads (Search, Shopping, Performance Max, YouTube), not just working knowledge.
AI Tool Fluency: Demonstrated use of generative AI in marketing for content, research, analysis, or automation.
Financial Literacy: Strong command of ROAS, CAC, AOV, and contribution margin, with the ability to make budget calls based on numbers.
Industry Background: Prior experience in D2C, FMCG, Food & Beverage, or quick commerce is highly preferred.
Growth Toolkit: Familiarity with creative testing, CRO, and retention/CRM marketing automation.
Ownership: This is a true builder role requiring extreme ownership to drive the brand from 10 to 100. You will be directly responsible, together with Key Account Managers (KAMs), for both top-line and bottom-line growth.
Skills: ads,swiggy,team leadership,performance marketing,diary,fmcg,qcommerce,blinkit,zepto,bakery,food & beverage,meta
We are a fast-growing D2C brand in the food and beverage space, scaling rapidly across quick commerce and major marketplaces. We're moving from 10 to 100, and we need a hands-on performance marketing leader to own paid growth across Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Google, and Meta.
This is a builder's role—equal parts strategy, execution, and team leadership. We're data-driven and AI-forward, and we expect our leaders to actively use AI tools to sharpen output and speed.
What We Offer
- High-impact role with direct visibility to leadership
- Ownership of media budget and full-funnel strategy
- Collaborative, fast-paced environment
Performance Strategy & Execution
Own the end-to-end performance marketing strategy across quick commerce (Blinkit, Zepto, Swiggy Instamart), marketplaces (Amazon, Flipkart), and our D2C website.
Plan, launch, and optimize campaigns across all five paid ecosystems: q-commerce ad consoles, Amazon Ads, Flipkart Ads, Google Ads, and Meta Ads.
Use each channel for what it does best: Meta and Google to build demand and drive D2C traffic, and platform-native ads to capture that demand where the purchase happens.
Translate business targets into channel-level plans for spend, ROAS, CAC, and revenue growth. Budget & Performance Management
Own the monthly and quarterly media budget; dynamically shift spend toward the highest return channels.
Drive ROAS, blended CAC, AOV, and contribution margin, and report performance directly to leadership.
Set up and maintain reporting dashboards and attribution logic (including the impact of Meta/Google on q-commerce and marketplace sales) so decisions are grounded in reliable data. Quick Commerce & Marketplace Growth
Partner directly with quick commerce and marketplace ad teams on placements, visibility, and exclusive promotions.
Build strong relationships with platform ad teams to get early access to new ad products, beta features, and category trends.
Optimize listings, keywords, and bidding to maximize discoverability, category ranking, and conversion.
Sync paid activity with real-time availability, pricing, and inventory across dark stores and hubs, which matters especially for fresh and short-shelf-life bakery products.
Plan campaigns around festive and seasonal demand peaks. AI Adoption & Enablement
Use AI tools to speed up creative ideation, copywriting, audience and keyword research, and performance reporting.
Build practical AI-driven workflows and playbooks for the function.
Train and mentor the team on daily, responsible use of AI tools. Team Leadership & Collaboration
Lead, mentor, and grow a high-performing team of 4-6 performance marketers.
Work closely with the Brand Marketing team and Key Account Managers to align paid insights with creative, pricing, and assortment decisions.
What We Are Looking For
Experience: 6-10 years in performance marketing, with 3+ years managing budgets and scaling teams.
Quick Commerce: Proven hands-on experience running and scaling campaigns on Blinkit, Zepto, and Swiggy Instamart. Marketplaces: Strong track record managing scaling ad spends on Amazon Ads and Flipkart Ads.
Meta & Google: Strong hands-on expertise in Meta Ads Manager and Google Ads (Search, Shopping, Performance Max, YouTube), not just working knowledge.
AI Tool Fluency: Demonstrated use of generative AI in marketing for content, research, analysis, or automation.
Financial Literacy: Strong command of ROAS, CAC, AOV, and contribution margin, with the ability to make budget calls based on numbers.
Industry Background: Prior experience in D2C, FMCG, Food & Beverage, or quick commerce is highly preferred.
Growth Toolkit: Familiarity with creative testing, CRO, and retention/CRM marketing automation.
Ownership: This is a true builder role requiring extreme ownership to drive the brand from 10 to 100. You will be directly responsible, together with Key Account Managers (KAMs), for both top-line and bottom-line growth.
Skills: ads,swiggy,team leadership,performance marketing,diary,fmcg,qcommerce,blinkit,zepto,bakery,food & beverage,meta
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Section · 02
Skills
CROFlipkart AdsCRM & Marketing AutomationMeta Ads ManageradsAI ToolsGoogle AdsPerformance Marketing