Head - Performance Marketing - PPC

Location: Remote.

Target Market: United States (US).

Work Schedule: 5 days a week, with overlap with US working hours.

Experience: 6 - 8 years.

About the Role:

We are looking for a results-driven Head of Performance Marketing - PPC to lead and scale our paid acquisition strategy for the US market. The ideal candidate will have strong hands-on expertise in Google Ads and Microsoft Ads, proven team leadership experience, and a track record of driving measurable business growth through performance marketing. This role requires a balance of strategic thinking and hands-on execution, with end-to-end ownership of advertising budgets, forecasting, campaign performance, and acquisition efficiency. The candidate will work closely with senior leadership to align paid acquisition strategies with business objectives and revenue targets.

Key Responsibilities:

PPC Strategy & Execution:

- Develop and execute paid search and PPC strategies across Google Ads, Microsoft Ads, and other relevant advertising platforms.

- Oversee campaign structure, keyword research, bidding strategies, audience targeting, ad copy, and campaign optimization.

- Remain hands-on with campaign performance and step in when necessary to troubleshoot and improve results.

Team Leadership & Mentoring:

- Lead, mentor, and develop PPC and performance marketing team members.

- Establish clear performance goals, execution standards, and accountability within the team.

- Foster a data-driven culture focused on continuous improvement and measurable outcomes.

Budget & Forecasting Ownership:

- Own advertising budgets end to end, including media planning, budget allocation, forecasting, and pacing.

- Optimize spending to improve ROI and ROAS while managing customer acquisition costs (CAC) and lifetime value (LTV).

- Monitor campaign performance against budgets and revenue targets, making data-driven investment decisions.

Campaign Performance & Optimization:

- Optimize campaigns across Search, Performance Max, Shopping (where relevant), and remarketing.

- Conduct structured experiments across keywords, bidding strategies, audiences, ad creatives, and landing pages.

- Identify opportunities to improve conversion rates, lead quality, and acquisition efficiency.

Analytics & Attribution:

- Monitor and analyze key performance metrics, including CTR, CPC, CPA, CAC, ROI, and ROAS.

- Use analytics dashboards, conversion tracking, attribution models, and funnel analysis to evaluate campaign effectiveness.

- Translate campaign data into actionable insights and implement strategies to improve performance.

Growth & Cross-Functional Collaboration:

- Identify opportunities to scale successful campaigns and expand customer acquisition.

- Collaborate with design, content, engineering, product, and sales teams to improve ad messaging, tracking, landing pages, and conversion rates.

- Work closely with the CEO, Head of Growth, and other stakeholders to align PPC initiatives with business and revenue objectives.

Requirements:

- Minimum 6+ years of relevant experience in PPC, paid search, or performance marketing.

- Strong hands-on expertise in Google Ads and Microsoft Ads, including Search, Performance Max, Shopping where relevant, remarketing, and campaign measurement.

- Proven experience in team leadership, mentoring, and performance management.

- Demonstrated experience with end-to-end advertising budget ownership, media planning, forecasting, and budget optimization.

- Strong understanding of performance marketing metrics, including ROI, ROAS, CAC, LTV, and conversion rates.

- Experience with keyword strategy, bidding optimization, conversion tracking, attribution, and landing-page performance.

- Strong analytical, problem-solving, and decision-making skills.

- Ability to take ownership of campaign performance and deliver measurable business outcomes.

- Excellent communication and cross-functional collaboration skills.

Preferred Qualifications:

- Experience managing and scaling paid acquisition campaigns targeting the US market.

- Experience working in a fast-paced startup or advertising agency environment.

- Familiarity with paid social advertising platforms.

- Experience working with revenue-focused growth teams and acquisition targets.

Work Culture & Expectations:

- 100% remote work setup.

- Five-day working week with consistent overlap with US working hours.

- High ownership and accountability for campaign execution and business outcomes.

- Opportunity to work closely with senior leadership and influence growth strategy.

Why Join Us?:

- Leadership Opportunity: Lead and scale the company's PPC and paid acquisition strategy.

- Business Impact: Directly influence customer acquisition, revenue growth, and marketing efficiency.

- Strategic Ownership: Take ownership of budgets, performance, and growth initiatives.

- Cross-Functional Exposure: Collaborate with leadership and teams across marketing, product, engineering, and sales.