Head of Sales Marketing

Job Summary

• We are seeking an experienced Sales & Marketing professional with a strong background in power systems, power transformers, and distribution transformers. The candidate will be responsible for business development, tender management, techno-commercial bidding, pricing and costing, order acquisition, contract management, and customer relationship management. The role requires close coordination with engineering, design, production, procurement, and finance teams to ensure competitive bids and successful order execution.

Key Responsibilities

• 1. Tendering & Bid Management
• Monitor and identify tenders floated by Central and State Government utilities, electricity boards, and EPC contractors.
• Review tender documents, technical specifications, commercial terms, eligibility criteria, and submission requirements.
• Prepare and manage techno-commercial and financial bids for power and distribution transformers.
• Coordinate with engineering, design, procurement, and production teams to obtain technical inputs, drawings, and cost estimates.
• Conduct tender estimation, bid evaluation, costing, and price analysis.
• Prepare bid plans, submission schedules, and tender documentation to ensure timely submission.
• Participate in pre-bid meetings, post-bid discussions, technical clarifications, and commercial negotiations.
• Ensure compliance with tender requirements and customer specifications.
• 2. Sales & Business Development
• Develop new business opportunities in the power sector, including government utilities, electricity boards, and EPC companies.
• Identify prospective customers, generate leads, and convert RFQs and inquiries into confirmed orders.
• Develop and maintain strong relationships with existing and potential customers.
• Achieve assigned sales targets and contribute to business growth and market expansion.
• Monitor market trends, competitor activities, customer requirements, and pricing strategies.
• Participate in industry exhibitions, customer meetings, and business development activities.
• 3. Order & Contract Management
• Manage orders from receipt through production coordination, dispatch, and final delivery.
• Review contractual terms, payment conditions, delivery schedules, and customer obligations.
• Coordinate with internal departments to ensure timely execution of customer orders.
• Monitor order progress and resolve commercial, technical, and delivery-related issues.
• Follow up on outstanding payments and support timely recovery of receivables.
• Handle contract amendments, customer claims, disputes, and contractual clarifications.
• 4. Product & Technical Coordination
• Understand power and distribution transformer specifications and customer requirements.
• Coordinate with engineering and design teams for technical compliance and product approvals.
• Ensure alignment between customer specifications, manufacturing capabilities, and commercial commitments.
• Support customer inspections, technical discussions, and product-related queries.
• Coordinate with service teams to resolve customer complaints and maintain customer satisfaction.
• 5. Reporting & Coordination
• Maintain records of tenders, submitted bids, order pipelines, quotations, and sales performance.
• Prepare regular reports on tender status, order booking, sales forecasts, and business development activities.
• Coordinate with production, procurement, finance, quality, and service departments for smooth order execution.
• Identify commercial risks and recommend appropriate pricing and bidding strategies.

Required Skills & Competencies

• Strong knowledge of tendering, bidding, and techno-commercial proposal preparation.
• Experience in power and distribution transformer sales.
• Understanding of government utility tenders and EPC customer requirements.
• Expertise in tender estimation, costing, pricing, and commercial negotiations.
• Strong customer relationship management and business development skills.
• Knowledge of contract management, order execution, and payment recovery.
• Excellent communication, negotiation, analytical, and coordination skills.
• Proficiency in MS Excel, MS Word, and tender documentation.

Educational Qualifications

• B.Tech / B.E. in Electrical Engineering preferred.
• Diploma in Electrical Engineering may be considered based on relevant experience.

Experience

• 10–17 years of relevant experience in sales, marketing, tendering, bidding, and business development in the power sector.
• Experience with power transformers, distribution transformers, electrical equipment manufacturers, government utilities, and EPC projects is preferred.