Head of Growth

About HeySakhi

HeySakhi is an emerging audio-first social platform focused on real-time voice conversations, interactive experiences, and creator-led engagement.

We are looking for a results-driven Growth Head to own and scale user acquisition, engagement, retention, and revenue growth across the consumer market. This is a leadership role for someone who can set the growth vision, build and guide a high-performing team, and deliver measurable business outcomes.

Key Responsibilities

• Growth Strategy & Leadership: Define and execute the end-to-end growth strategy across the user lifecycle (acquisition, activation, engagement, retention, and monetisation), and own the growth roadmap and targets.
• Team Building: Hire, mentor, and lead the growth, performance marketing, and CRM/lifecycle teams, setting clear goals and fostering a culture of experimentation and accountability.
• User Acquisition: Oversee performance marketing across Meta Ads, Google Ads, influencer marketing, and other emerging channels, ensuring scalable and efficient acquisition.
• Consumer Marketing: Build a deep understanding of consumer behaviour, identify high-potential audiences, and develop campaigns that resonate with users across Tier 2 and Tier 3 cities in India.
• App Growth: Drive mobile app installs, registrations, first-call conversions, repeat usage, and overall engagement.
• Retention & Engagement: Design and scale referral programs, reactivation campaigns, loyalty initiatives, and lifecycle marketing to improve retention and LTV.
• Growth Experiments: Institutionalise a test-and-learn framework covering creatives, landing pages, onboarding journeys, messaging, and campaign strategies to improve conversion rates.
• Influencer & Community Marketing: Build strategic partnerships with regional influencers, creators, and communities to drive organic growth.
• Regional Marketing: Lead multilingual and region-specific campaigns that connect with users across India's diverse language markets.
• Analytics & Performance: Own key metrics including CAC, CPI, activation rate, retention, conversion rate, LTV, and ROAS, and report performance to leadership.
• Cross-functional Collaboration: Partner with product, design, and business teams to identify growth opportunities and improve the end-to-end user journey.
• Budget Management: Own the marketing budget, allocating and optimising spend based on measurable business outcomes.

Required Skills & Qualifications

• 3+ years of experience in Growth Marketing, Performance Marketing, or Consumer Marketing, including experience leading teams.
• Proven track record of scaling a consumer-facing digital product, mobile app, or internet business.
• Strong command of paid acquisition channels, campaign optimisation, and marketing analytics.
• Experience with app growth metrics, conversion funnels, user retention, and monetisation.
• Proficiency with tools such as Meta Ads Manager, Google Ads, Google Analytics 4, Firebase, AppsFlyer, Adjust, or similar platforms.
• Solid understanding of referral marketing, influencer campaigns, organic growth, and community-led acquisition.
• Ability to analyse data, identify growth opportunities, and translate insights into actionable campaigns.
• Strong leadership, communication, problem-solving, and execution skills.
• A hands-on, experimental mindset with a sharp focus on measurable results.

Preferred Industry Experience (Added Advantage)

Candidates with experience working in, or growing products in, the following categories will be preferred:

• FRND: Social discovery, voice-based interactions, and monetised conversations.
• Dostt: Social networking, audio interactions, and consumer engagement.
• EloElo: Social discovery, live audio, and community engagement.
• Other consumer social apps, dating apps, live-streaming platforms, creator economy products, gaming communities, or audio/video communication apps.

Experience acquiring and retaining users in Tier 2 and Tier 3 Indian markets, particularly through regional-language campaigns, vernacular content, and influencer-led growth, will be a strong advantage.

Success Metrics (KPIs)

• Cost per install (CPI) and customer acquisition cost (CAC)
• App registrations and user activation rates
• First-call conversion and repeat-call rates
• Day 1, Day 7, and Day 30 retention
• Referral-driven and organic user acquisition
• User lifetime value (LTV) and return on ad spend (ROAS)
• Revenue growth and marketing spend efficiency
• Team performance and hiring goals