Head of Ecommerce

About Us - We are a premium D2C Ayurveda lifestyle brand on a mission to deliver authentic, modern wellness to consumers across India. Launching with an initial portfolio of 100+ SKUs across Beauty, Health, and Wellness, we have a strategic roadmap to scale to 500+ SKUs by 2030. We are seeking a visionary, execution-driven leader to spearhead this hyper-growth phase and establish our brand as a market leader.

The Role - As the Head of Ecommerce, you will own the brand's complete P&L and operational ecosystem. Your core mandate is to bridge the gap between strategic vision and ground-level execution—scaling our product portfolio, optimizing daily operations, and delivering a seamless, tech-driven customer experience.

Core Responsibilities

Portfolio & Scale Management: Oversee the successful launch of our initial 100+ SKUs and architect the operational roadmap to reach 500+ SKUs by 2030.

E-commerce & Marketplaces: Lead the tech infrastructure and performance of our proprietary D2C platform. Drive revenue, visibility, and growth across major marketplaces (Amazon, Nykaa, Flipkart, Blinkit, Zepto).

Supply Chain & Operations: Build an agile, resilient, and cost-effective supply chain. Manage end-to-end vendor relations, sourcing, inventory, warehousing, and last-mile logistics for fast, reliable delivery.

Growth & Marketing: Partner with marketing teams to scale performance marketing, brand building, and customer acquisition. Leverage data to maximize Customer Lifetime Value (LTV) and reduce Customer Acquisition Cost (CAC).

Customer Experience (CX): Establish a gold-standard customer care and post-purchase framework. Utilize feedback loops to continuously elevate product quality and service delivery.

Team Leadership: Recruit, mentor, and retain a high-performing, cross-functional team across tech, marketing, and operations. Foster a culture rooted in data-driven decision-making and agile execution.

Qualifications

Experience: 15+ years of professional experience, with at least 5 years in a senior leadership role within D2C, FMCG, Beauty, or Wellness sectors.

Scale Expertise: Proven track record of successfully managing a high volume of complex SKUs (100–500+) across multiple categories.

Operational Skills: Deep understanding of modern e-commerce tech stacks, marketplace algorithms, cold/warm supply chains, and advanced inventory management.

Mindset: An entrepreneurial builder mentality with a genuine passion for modern Ayurveda and holistic wellness.