Head of Digital Marketing

About iBaby

iBaby is a premium baby retail brand offering parents in India a curated range of essentials across feeding, travel gear, bath & body, toys, and more. With stores in Gurgaon and Punjabi Bagh, and a growing e-commerce platform at ibabyxpress.com, we're on a mission to become India's most trusted destination for premium baby essentials.

About the Role

We're looking for a strategic, hands-on Digital Marketing Head to own and scale iBaby's entire digital presence — from performance marketing and e-commerce growth to SEO, brand building, and content. This is a leadership role for someone who can think in strategy but isn't afraid to get into the weeds — setting direction, building a small team, managing budgets, and being directly accountable for revenue and growth metrics across online and offline channels.

Key Responsibilities

Strategy & Leadership

• Own the digital marketing roadmap and P&L across SEO, paid media, social, content, email/CRM, and marketplace channels.
• Set quarterly growth targets (traffic, CAC, ROAS, conversion rate, revenue) and report progress to leadership.
• Build, mentor, and manage a lean team of specialists/executives and external agencies/freelancers as needed.
• Manage and allocate the digital marketing budget across channels for maximum ROI.

Performance Marketing & E-commerce Growth

• Plan and oversee paid campaigns across Google Ads, Meta Ads, and marketplace advertising (Amazon/Flipkart, if applicable).
• Own Shopify store strategy — CRO, landing pages, collections, product listings, and checkout funnel optimization.
• Track and improve key funnel metrics: traffic, AOV, conversion rate, repeat purchase rate, and customer LTV.

SEO & Organic Growth

• Set and oversee the SEO strategy — on-page, off-page, technical, and local SEO.
• Ensure the team executes keyword research, content optimization, link-building, and technical audits effectively.
• Oversee local SEO and business listing management (Google Business Profile, Justdial, Sulekha, IndiaMART, etc.), including NAP consistency and review management across locations.

Content & Brand

• Define content strategy across the website, blog, and social channels in line with brand positioning.
• Collaborate with content writers, designers, and photographers/videographers to build a consistent brand voice.
• Guide social media strategy and influencer/partnership marketing where relevant.

Analytics & Reporting

• Set up and monitor dashboards using Google Analytics, GSC, and SEO/paid tools (SEMrush, Ahrefs, Moz, etc.).
• Present monthly/quarterly performance reviews to leadership with clear insights and recommendations.
• Use data to continuously test, iterate, and optimize across channels.

Cross-functional Collaboration

• Work closely with founders/leadership on brand and business strategy.
• Coordinate with developers/tech partners on website and Shopify implementation.
• Align with offline retail teams (Gurgaon & Punjabi Bagh stores) for omnichannel consistency.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred but not mandatory).
• 5–8+ years of experience in digital marketing, with at least 2+ years in a leadership/managerial capacity.
• Proven track record of driving measurable growth for a D2C/e-commerce brand.
• Strong command of SEO, Google Ads/Meta Ads, Shopify, and analytics tools (GA4, GSC, SEMrush/Ahrefs).
• Experience managing budgets, teams, and/or agency relationships.
• Strong business acumen — comfortable discussing strategy, P&L, and ROI with leadership.
• Excellent communication, stakeholder management, and people-management skills.
• Hands-on mindset — willing to dive into execution when needed, not just strategy.

Good to Have

• Experience in the baby/kids, parenting, or lifestyle retail category.
• Familiarity with CRM/retention tools (WhatsApp marketing, email automation).
• Knowledge of marketplace advertising (Amazon, Flipkart) if the brand expands there.
• Experience with schema markup, structured data, and technical SEO at a strategic level.
• Certifications (Google Analytics, Google Ads, HubSpot, SEMrush Academy, etc.).