Head of Creative and Organic Marketing

Company Description Bluethread Brands is a fashion conglomerate that owns and nurtures a diverse portfolio of labels, including Dorabi and Aamili, The company combines a keen eye for trends, a passion for quality, and a commitment to style to deliver fashion that expresses individuality, confidence, and artistry. Its brands span chic urban wear, elegant couture, contemporary street fashion, and timeless classics, serving a broad range of customer preferences. Bluethread operates state-of-the-art manufacturing units with advanced technology and skilled teams to ensure superior quality and efficient production. The organization fosters collaboration across brands and prioritizes sustainability and ethical practices, aiming to make fashion a positive force for people and the planet.

Head of Creative and Organic Marketing

Location: Gurgaon

Work Mode: On-site

Experience: 4–8 years

Compensation: 8–10 LPA

The Role

We are looking for a Creative Director who thinks like a founder, creates like a creative, and executes like an operator.

This person will own the creative function and organic growth engine of the brand — from social media and content to influencers, creators and brand storytelling.

This is not a conventional social media role. We need someone who can turn business objectives into strong creative ideas, content strategies and, most importantly, actual content that gets made and performs.

What you will own

Creative Direction

• Own the overall creative direction and visual language of the brand.
• Develop campaign concepts, content narratives and brand storytelling.
• Build a distinctive creative point of view and push the brand creatively.

Social Media & Content

• Own the content strategy across Instagram, YouTube, Pinterest and other relevant platforms.
• Develop content formats, series, hooks and storytelling frameworks that can scale.
• Understand the difference between social-first, brand-first and performance-first content, and create accordingly.
• Analyse what is working and continuously improve content based on performance.

Organic Growth

• Build an organic content engine that contributes to brand, community, traffic and sales.
• Create product-led content that drives consideration and purchase without feeling like advertising.
• Find creative ways to turn the brand's audience into a revenue-generating community.

Influencer & Creator Marketing

• Own the influencer and creator ecosystem.
• Identify the right creators, develop briefs and creative direction, and build long-term relationships.
• Repurpose and amplify the best-performing creator content.

Team Leadership & Execution

• Lead the creative/social/content team while remaining deeply involved in execution.
• Be comfortable developing concepts, writing briefs, reviewing scripts, directing shoots and pushing work over the finish line.
• This is not a pure management role — we need someone who leads from the front.

What we are looking for

Someone who is:

• Creative first, with strong visual and storytelling instincts.
• Extremely A-type, organised and execution-oriented.
• High on ownership and comfortable working independently.
• Able to move quickly from idea → brief → execution.
• Strong at balancing creativity with commercial thinking.
• Deeply plugged into social media, content, trends and creator culture.
• Able to distinguish between content that gets views and content that builds a brand and drives sales.
• Someone with very high standards who is not afraid to get their hands dirty.

In Short

• We are looking for someone who is equal parts Creative Director, Content Strategist and Operator , someone who can build a strong organic content engine and make creativity a meaningful growth driver for the brand.