Head - Marketing - Real Estate

Title: Head of Marketing - Commercial & Industrial

Experience: 12+ years

Location: Chennai

Role Type: Full-time

About the Employer Brand: A leading real estate organization with a strong presence across Commercial and Industrial real estate, focused on developing high-quality commercial, industrial, business park, warehousing, logistics and large-scale property assets. The organization is focused on building strong market positions and creating sustainable business growth through strategic development and customer-centric solutions.

Role Overview: We are looking for an experienced marketing leader to drive the overall marketing strategy, brand positioning, project marketing and demand generation for the Commercial and Industrial business divisions. You will work closely with the Group CMO, Sales, Business Development and Project teams to translate marketing initiatives into measurable business and revenue outcomes.

Key Responsibilities:

Marketing Strategy & Business Growth:

- Develop and execute the overall marketing strategy for the Commercial and Industrial divisions in line with business objectives.

- Drive market development, demand generation and marketing-led business growth across the portfolio.

- Align marketing strategy with commercial objectives, sales priorities and revenue goals.

- Identify new market opportunities through customer insights, market research and competitive analysis.

Project Marketing & Go-to-Market:

- Lead marketing strategy for new project launches across Commercial and Industrial real estate.

- Develop project positioning, go-to-market strategies, communication plans and integrated campaigns.

- Drive market visibility and demand for new and existing projects.

- Partner closely with Sales and Business Development teams to improve lead quality and conversion.

Brand & Integrated Marketing:

- Strengthen the brand positioning of the Commercial and Industrial portfolio.

- Develop integrated marketing campaigns across digital, offline, performance marketing, events, content and other relevant channels.

- Oversee digital marketing, performance marketing, social media, content and other digital initiatives.

- Ensure consistency of brand communication across projects, platforms and customer touchpoints.

Performance & Marketing Analytics:

- Drive qualified lead generation and optimize marketing funnels in partnership with Sales.

- Manage marketing budgets, campaign performance and ROI.

- Track key marketing metrics and translate data into actionable business insights.

- Identify opportunities to improve campaign effectiveness, lead quality and marketing efficiency.

Team & Stakeholder Leadership:

- Build, lead and develop high-performing marketing teams across the Commercial and Industrial businesses.

- Manage relationships with external agencies, consultants, media partners and marketing vendors.

- Work closely with Sales, Business Development, Projects and other senior stakeholders.

- Present marketing performance, strategic insights and recommendations to the Group CMO and senior leadership.

What We're Looking For:

- 15+ years of experience in marketing, with significant experience in Commercial and/or Industrial Real Estate.

- Strong understanding of commercial real estate, industrial parks, business parks, warehousing, logistics real estate or related asset classes.

- Proven experience in strategic marketing, project marketing, brand building and demand generation.

- Strong exposure to digital, performance and integrated marketing.

- Experience leading and developing marketing teams.

- Strong commercial acumen with the ability to connect marketing initiatives with business and revenue outcomes.

- Experience managing marketing budgets and measuring campaign ROI.

- Strong market research, customer insight and competitive analysis capabilities.

- Excellent stakeholder management, communication and leadership skills.

- Strong analytical and strategic thinking capabilities.

Good to Have:

- Experience across Commercial Real Estate, Industrial Real Estate or Industrial Parks.

- Exposure to Business Parks, Warehousing, Logistics Real Estate or Office/Corporate Real Estate.

- Experience with large-scale property development and project launches.

- Strong network across real estate marketing agencies, media partners and consultants.

- Experience managing multi-project or multi-business-unit marketing portfolios.

- Experience building marketing teams and processes in high-growth or complex real estate organizations.

Why Should You Apply?:

- Lead the marketing strategy for a significant Commercial and Industrial real estate portfolio.

- Own brand positioning, project marketing, demand generation and market development.

- Work closely with the Group CMO and senior leadership on strategic business initiatives.

- Drive measurable marketing contribution to business growth and revenue.

- Build and lead high-performing marketing teams across multiple business divisions.

- Influence go-to-market strategy for major Commercial and Industrial projects.