Head - Marketing & Brand Strategy

About Colorshine:

Colorshine Group headquartered in Mumbai, Maharashtra, specialises in manufacturing Color Coated coils. The company offers diverse brands and is poised to launch numerous new products. Colorshine drives sustainable growth and follows an ambitious roadmap to expand its reach and capabilities.

The company is on a path to becoming the preferred brand in the coated steel industry.

With our dedicated internal team, we aim to reach our goal, If you are passionate about creating and seeing your work flourish, join us.

Website: https://colorshine.in/

Job Summary:

We are seeking a dynamic and strategic Head Brand & Communications to lead Colorshine's brand strategy, corporate communications and integrated marketing initiatives.

The role will be responsible for strengthening the company's brand positioning, driving product and corporate communication, enhancing digital presence and developing impactful marketing campaigns that support business growth.

Key Responsibilities:

- Develop long-term brand strategy and positioning.

- Lead corporate branding, PR and reputation management.

- Drive integrated ATL, BTL, digital and trade marketing.

- Own product marketing and go-to-market strategies.

- Lead digital branding, SEO, social media and content.

- Generate market intelligence and competitive insights.

- Oversee creative content, brochures and campaigns.

- Lead exhibitions, customer engagement and events.

- Manage agencies, budgets and cross-functional stakeholders.

- Track KPIs including brand awareness, ROI and lead generation.

Desired Competencies:

Strategic:

- Brand Strategy, Brand Architecture, GTM, Product Marketing, Customer Experience

Marketing:

- Integrated Marketing Communications, Digital Marketing, PR, Content Strategy

Leadership:

- Strategic Thinking, Stakeholder Management, Team Leadership, Innovation

Technical Skills:

- CRM - Marketing Automation - Google Analytics - SEO/SEM - LinkedIn Campaign Manager - Meta Business Suite - Microsoft Office - Power BI/Tableau - AI Marketing Tools

Key Performance Indicators:

- Brand Awareness

- Lead Generation

- Marketing ROI

- Digital Engagement

- PR Coverage

- Campaign Effectiveness

- Budget Utilization

- Team Performance