Head - Events & Activations

Head - Events, IPs & Activations | Creative Parks

Company: Z-Tech (India) Limited

Business: Creative Parks / Zyng Parks

Location: Lucknow, Uttar Pradesh

Experience: 9+ Years

About the Role:

We are looking for a dynamic and entrepreneurial Head - Events, IPs & Activations to build a continuous calendar of experiences across our Creative Parks.

The role will be responsible for creating and executing a mix of large-scale events, mid-sized events, regular park programming, brand activations and original IPs that drive footfall, engagement and revenue.

Key Responsibilities:

- Develop and own the annual events and programming strategy across the park network.

- Create a continuous calendar of large-scale events, mid-level events, weekend programming, festivals and community activities.

- Develop original, ownable event IPs that can be created, scaled and replicated across multiple parks.

- Conceptualise experiences for different audiences including families, children, youth, corporates and local communities.

- Build and manage partnerships with brands, sponsors, artists, creators, agencies, schools, corporates and community groups.

- Drive brand activations, sponsorships, ticketed events and commercial partnerships within the parks.

- Identify opportunities around festivals, cultural moments, holidays, local events and emerging consumer trends.

- Own the complete event lifecycle - ideation, programming, budgeting, partnerships, production, execution and post-event analysis.

- Work closely with Marketing, F&B, Activities, Revenue and Park Operations teams to create integrated experiences.

- Build a strong agency, production house, artist and vendor ecosystem across cities.

- Track footfall, revenue, participation, sponsorship income and ROI for events and continuously optimise the calendar.

- Build a high-performing events team capable of managing multiple events and activations simultaneously across parks.

Ideal Candidate:

- 10+ years of experience in events, experiential marketing, entertainment, hospitality, consumer or destination-led businesses.

- Proven experience managing large and mid-scale events on a continuous basis, not just one-off projects.

- Strong track record of creating and building event/IP formats.

- Strong network across brands, sponsors, artists, creators, agencies and production partners.

- Commercially strong with experience in event P&L, sponsorships, partnerships and revenue generation.

- Highly creative, entrepreneurial and execution-oriented.

- Ability to convert consumer insights into repeatable, scalable and commercially viable experiences.