Head - Digital Marketing

Job Description:

Head of Digital Marketing:

Industry: EdTech (Education Technology)

Location: Bangalore

Reporting To: Vice President Global Marketing

Position Overview:

We are seeking a visionary and results-driven Head of Digital Marketing to lead a high-growth global EdTech organization into its next phase of expansion and sustained profitability.

TutorCloud is a pre-launch. We are an AI native K-12 learning ecosystem entering multiple global markets simultaneously: US, Middle East, India, UK/EU, and Thailand. The product is pedagogy first, compliance ready, and genuinely differentiated in a category flooded with noise. We are not pitching another AI study tool. We are selling integrated learning outcomes to institutions, schools, districts, and chains that have purchase authority, procurement processes, and a real need for something that moves the needle on student outcomes. Your job is to build the performance engine that creates demand, generates qualified pipelines, and converts institutional intent into signed pilots and school contracts. This is a player coach role. You will be running campaigns, not just reviewing them. You will be in pipeline reviews, not just sending dashboards.

Key Responsibilities:

What You Will Own:

- Full funnel performance marketing strategy and execution across Google Search, LinkedIn, Meta, programmatic, and app channels across all target geographies

- Two Regional Performance Managers, one covering US and UK, one covering ME, India, and Thailand, hired, developed, and held accountable by you

- Demand generation P&L, with CAC efficiency and pipeline contribution as your primary measures of success

- MQL to SQL funnel quality, working closely with sales leadership to tighten ICP targeting, reduce junk rate, and maximise conversion of leads into qualified opportunities

- Full attribution and tracking infrastructure: MarTech stack, UTM discipline, regional tracking architecture, CRM hygiene

- Weekly pipeline reviews with VP Marketing and sales leadership, shared revenue accountability, not separate marketing reporting

- Creative briefing and iteration loop with the Head of Content, ensuring every lost deal informs the next round of creative and messaging

- Regional campaign localisation, understanding that the same message does not land the same way in Dubai, Bangalore, and Boston