Head - Customer Marketing & Modern Trade - FMCG

Hiring: Head - Customer Marketing and Modern Trade

Location: All India

Function: Customer Marketing / Sales & Marketing

Industry: FMCG

Key Responsibilities:

- Lead national Customer Marketing and Modern Trade strategy

- Develop annual customer plans, budgets and activation calendars

- Drive sales growth, new customer acquisition, listings and distribution

- Manage relationships with Modern Trade buyers, category heads and retail partners

- Lead joint business plans, customer reviews and strategic negotiations

- Track sales, customer investments, activation effectiveness and ROI

- Work closely with Sales, Marketing, Finance, Supply Chain and Operations

- Lead and develop the Customer Marketing team

Ideal Candidate:

- 12 - 18 years of experience in FMCG

- Strong experience in Modern Trade, Key Account Management, Customer Marketing or Trade Marketing

- Ice Cream experience preferred; Dairy, Frozen Foods or F&B also relevant

- Strong Modern Trade/retailer network

- National/all-India experience preferred

- Strong commercial, analytical, negotiation and stakeholder management skills

- Proven team management and business growth experience

Key Skills:

- Modern Trade - Key Account Management - Customer Marketing - Trade Marketing - FMCG - Retail - Customer Development - Sales Growth - Negotiation - Team Management