Head - Category/Brand Marketing & P&L

Role Overview :'

The Head of Category & Brand Marketing will serve as a pivotal leader responsible for the end-to-end P&L and strategic direction of the business. This role involves orchestrating the entire lifecycle of category management, from product positioning and pricing strategies to high-decibel brand marketing campaigns. You will work closely with cross-functional teams including supply chain, finance, and digital growth to ensure revenue targets are met while maintaining brand consistency. By bridging the gap between creative brand storytelling and rigorous financial management, you will directly influence the company's market positioning and long-term profitability.

Role & responsibilities:

- Category Management with P&L responsibility.

- Liaisoning closely with sales teams & key customers across channels to on board them with brand strategy & plans.

- Focus and champion all ATL initiatives, work closely with various agencies Media, Creative Digital, and devise the Marketing roadmap.

- Drive Brand Preference and Market Share for the brand across sub-categories & channels.

- Responsible for all marketing communication & drive execution in close coordination with multiple internal & external partners.

- Work closely with other BUs to develop products needed to unlock a high-potential category in a dynamic and evolving market.

Preferred candidate profile:

- Excellent Communications skills and Presentation skills.

- MBA from a premier institute with at least 12 + years post MBA in a highly creative, competitive and dynamic market.

- Excellent team handling skills.

- Strong P&L analytics and commercial acumen.