Growth Product Manager

About the Role

This role owns the growth strategy, core product adoption, and performance marketing framework for a key business pod (such as Loans, Cards, Savings Account, or UPI) within Airtel Finance. You will lead the charge in scaling our core financial products by crafting robust growth strategies, driving aggressive A/B testing programs, translating deep consumer insights into product-market fit enhancements, and optimizing marketing economics (CAC/LTV, unit economics, and payback periods).

Crucially, you will act as a key bridge across the organization. You will partner closely with the Brand Team to ensure sharp, resonant customer communications across all touchpoints, and collaborate with the Central Marketing Team to align performance goals with high-impact ATL (Above-The-Line) initiatives.

Rather than focusing purely on top-down P&L management, you will operate as a hands-on growth practitioner and strategist—studying user behavior, designing rapid experimentation loops, and refining the core value proposition of our financial offerings to unlock exponential growth.

Key Responsibilities

Growth Strategy & Experimentation

• Core Product Growth Roadmap: Define and execute the end-to-end growth strategy to accelerate adoption, activation, and usage for core financial products within your pod.
• Airtight Experimentation & A/B Testing: Build a high-velocity experimentation culture. Design, execute, and analyze rigorous A/B and multivariate tests across user journeys, messaging, UI/UX touchpoints, and onboarding funnels to systematically lift conversion and retention.
• Marketing Economics & Efficiency: Own the financial metrics of growth—optimizing customer acquisition cost (CAC), lifetime value (LTV), channel mix efficiency, and payback periods to ensure sustainable, high-ROI scaling.
• Value Proposition Enhancement: Continuously refine and sharpen the core value proposition of our financial products, tailoring messaging and product features to clearly articulate why Airtel Finance is the preferred choice for customers.

Consumer Insights & Cross-Functional Marketing Alignment

• Consumer Insights & Decision Making: Dig deep into user behavior data, feedback loops, and market research to uncover friction points and behavioral triggers, translating data into sharp, high-conviction growth decisions.
• Brand & Communication Collaboration: Partner hand-in-hand with the Brand Team to craft compelling, cohesive customer communications, tone of voice, and lifecycle messaging that resonate with our target audience.
• Central Marketing & ATL Integration: Collaborate closely with the Central Marketing Team to integrate performance growth strategies with broad ATL initiatives (mass media, television, outdoor, digital brand campaigns), ensuring a seamless top-of-funnel to performance loop.
• Funnel Optimization: Systematically diagnose drop-offs across the core product journey and implement data-backed interventions to maximize user progression and habit formation.

Leadership & Cross-Functional Influence

• Pod Leadership: Lead and mentor the pod's growth team (Growth Managers and Senior Growth Managers), fostering a culture of curiosity, rapid testing, and data rigor.
• Cross-Functional Collaboration: Partner seamlessly with Product, Engineering, Data Science, Brand, Central Marketing, and Campaign Ops to align on growth experiments, feature rollouts, and campaigns.
• Influence & Alignment: Drive cross-organizational alignment to secure resource prioritization for growth initiatives that move key product metrics.

Key Skills & Requirements

• Experience: 6+ years of experience in growth marketing, product growth, or lifecycle growth within a fast-paced consumer tech or fintech environment.
• Experimentation Expertise: Demonstrated mastery in designing, executing, and scaling A/B testing frameworks that measurably improve conversion, activation, and retention metrics.
• Marketing Economics & Unit Metrics: Deep fluency in growth economics—specifically optimizing CAC, LTV, conversion funnels, attribution models, and channel economics.
• Consumer Insight & Value Proposition: Proven ability to synthesize qualitative customer research and quantitative data into compelling product strategies and sharper value propositions.
• Stakeholder & Brand Alignment: Strong experience working collaboratively with creative/brand teams on customer communication and coordinating with central marketing teams on ATL/BTL campaign synergies.
• Leadership & Stakeholder Management: Excellent track record of leading high-performing teams and influencing cross-functional stakeholders (Product, Data, Brand, Marketing) without direct authority.