Growth Marketing Manager

We are looking for a strategic and hands-on Growth Marketing Manager who can go beyond traditional performance marketing to build and optimise the entire customer acquisition and retention journey.

This role is not limited to running paid campaigns or managing advertising budgets. You will be responsible for identifying new growth opportunities, designing innovative marketing funnels, developing creative strategies that drive conversions, optimising landing pages, building automated customer journeys, and implementing retention strategies that improve customer lifetime value.

The ideal candidate combines strategic thinking with strong execution skills and understands how to connect marketing, technology, data, content, and customer experience to drive measurable business results.

The candidate will have responsibilities across the following functions:

Growth Strategy and Funnel Development:

• Develop and execute growth strategies focused on lead generation, customer acquisition, conversion, and retention.
• Build and optimise end-to-end marketing funnels, from lead capture and nurturing to consultation booking and customer enrollment.
• Identify customer journey drop-offs and implement strategies to improve conversion rates.
• Experiment with new acquisition channels, referral programs, lead magnets, and growth initiatives.

Creative Strategy and Campaign Planning:

• Develop data-driven creative strategies based on customer pain points, motivations, and behavioural insights.
• Create briefs for ad creatives, videos, landing pages, email campaigns, and WhatsApp communication.
• Collaborate with design, content, video, and performance marketing teams to improve campaign effectiveness.
• Test different hooks, messaging, offers, formats, and CTAs to improve lead quality and conversions.

Landing Pages and Conversion Optimisation:

• Build, launch, and optimise landing pages for different campaigns, customer segments, and marketing funnels.
• Track visitor behaviour, lead quality, conversion rates, and drop-off points.
• Conduct A/B testing on page layouts, messaging, forms, offers, and CTAs.
• Ensure accurate tracking of campaign performance and conversion events.

Marketing Automation and Customer Journey Management:

• Build automated customer journeys across email, WhatsApp, SMS, and other communication channels.
• Set up workflows for lead nurturing, follow-ups, consultation reminders, abandoned journeys, onboarding, and reactivation.
• Integrate landing pages, CRM systems, and marketing automation platforms to ensure smooth data flow.
• Use customer segmentation, lifecycle stages, and behavioural triggers to deliver personalised communication.
• Automate repetitive processes to improve efficiency and reduce lead leakage.

Retention and Lifecycle Marketing:

• Develop strategies to improve customer engagement, retention, renewals, repeat purchases, and customer lifetime value.
• Design lifecycle campaigns covering onboarding, engagement, renewal, win-back, and reactivation.
• Identify churn signals and implement targeted campaigns to re-engage inactive customers.
• Run experiments to improve customer retention and long-term revenue contribution.

Analytics and Growth Experimentation:

• Track key metrics across acquisition, conversion, retention, and revenue.
• Monitor lead quality, customer acquisition cost (CAC), funnel conversion rates, and campaign performance.
• Build dashboards and reports to identify bottlenecks and measure growth initiatives.
• Run structured experiments, evaluate results, and scale successful strategies.
• Collaborate with sales and operations teams to connect marketing performance with actual enrollments and revenue.

Requirements:

• Hands-on expertise with every listed tool is not mandatory.
• Strong practical knowledge of marketing automation, integrations, funnel building, and customer journey design is essential.
• 3-6 years of experience in growth marketing, lifecycle marketing, marketing automation, or funnel optimisation.
• Proven experience building and optimising marketing funnels beyond simply running paid advertising campaigns.
• Strong understanding of the complete customer journey, from acquisition and conversion to retention.
• Practical experience with landing pages, automation workflows, CRM integrations, and performance tracking.
• Ability to translate customer insights into effective creative strategies and marketing campaigns.
• Strong analytical skills, problem-solving ability, and a test-and-learn mindset.
• Ability to independently develop and execute strategies while collaborating with sales, creative, content, and technology teams.
• Experience in D2C, healthcare, women's health, wellness, or subscription-based businesses is an added advantage.

Technical Skills and Tools:

• Marketing Automation: Pabbly Connect, MoEngage, CleverTap, ActiveCampaign, WATI, or similar platforms.
• Funnels and Landing Pages: Landing page builders, lead capture workflows, funnel analytics, A/B testing, and conversion rate optimisation.
• Analytics and Tracking: Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, UTM tracking, attribution, and dashboards.
• CRM and Integrations: CRM workflows, Zapier, Make, API/webhook integrations, and automated email, WhatsApp, and SMS communication.