GURUGRAM · FULLTIME
Group Head - Performance Marketing
Social Beat
Gurugram · onsite · Posted 11d ago
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Section · 01
About this role
Group Head – Performance Marketing -Gurugram - 5 to 7 Years of Agency experience
About the Role
Social Beat is looking for an experienced Group Head – Performance Marketingto lead a portfolio of clients and drive performance marketing strategy across Meta and Google platforms.
The ideal candidate should have extensive experience in developing performance marketing strategies, media planning, client consulting, and team leadership. They should be capable of managing multiple client accounts while mentoring a team and driving measurable business outcomes.
A basic understanding of Programmatic (DV360) will be considered an added advantage.
Key Responsibilities
- Lead end-to-end performance marketing strategy across Meta and Google Ads.
- Develop media plans aligned with client objectives and marketing funnels.
- Manage branding, lead generation, and D2C campaigns.
- Own campaign planning, execution reviews, optimization strategy, and business recommendations.
- Build strong relationships with clients and act as a strategic advisor.
- Lead client presentations, campaign reviews, and quarterly business reviews.
- Mentor and manage a team of Performance Marketing Managers and Specialists.
- Monitor campaign performance and recommend optimization strategies to improve ROAS, CPA, CAC, and overall business performance.
- Stay updated with platform changes, industry trends, and emerging digital marketing opportunities.
Required Skills & Experience
- 5–7 years of experience in Performance Marketing.
- Minimum 5 years of experience in a digital advertising agency.
- Strong expertise in:
- Meta Ads
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Strong understanding of:
- Marketing funnels
- Media planning
- Audience strategy
- Budget allocation
- Campaign optimization
- Attribution and reporting
- Experience managing Lead Generation and D2C clients.
- Strong client-facing experience with the ability to independently lead strategy discussions.
- Proven experience managing and mentoring high-performing teams.
- Ability to manage multiple accounts and stakeholders simultaneously.
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Section · 02
Skills
Section · Company
About Social Beat
Social Beat
Marketing & Advertising
266
employees
2012
14 years old
bangaluru
India
₹6.9L PA avg
Avg at Social Beat
About
Social Beat is a digital growth partner for leading brands and hyper scaling startups in India. Witha 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they areIndia's fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India Social Beat is a Google Premier Partner, Facebook Business Partner and works closely with ecosystem partners like Hotstar, Amazon & Linkedin.
With a focus on growth and ROI, they bring creativity and performance marketing together. They work as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck, Jupiter, Foxy, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata Consumer Products, Mahindra Finance, Hotstar, Himalaya Wellness, Quess Corp, Sundaram Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of creativity and performance.
They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.
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