Group Head Marketing

Favcy is a media-led venture building ecosystem fostering entrepreneurship. Our businesses span entrepreneurship, venture building, investment banking, capital raising, brand capital, media & entertainment, startup communities and business acquisitions/turnarounds:

• Favcy Community: building a large entrepreneurial community through learning, content and engagement
• Favcy 1to10: helping high-potential businesses scale predictably through structured interventions, access and networks
• Favcy Capital: investment banking and capital-raising mandates
• Favcy Brand Capital: strategic partnerships between brands and high-potential businesses through equity-led brand participation
• Favcy Media: a media and entertainment platform around entrepreneurship, business and investing, including original shows
• Favcy Studio: identifying, acquiring and building businesses with turnaround and growth potential

The Opportunity:

We are looking for a strategic yet highly execution-oriented Group Head - Marketing & Growth to build the marketing function for Favcy almost like an entrepreneur. You will own the marketing architecture and strategy for the group, with a strong focus on Favcy Media: audience, brand salience, content properties, partnerships and commercial opportunities.

This is not a role limited to social media, digital advertising or communications. You will decide who Favcy speaks to, what it stands for, how it builds audiences, how it generates qualified opportunities, and how marketing contributes to revenue.

Key Responsibilities:

• Build the annual and multi-year group marketing strategy: brand positioning, audience segmentation, content, digital, performance, PR, partnerships, events, community and marketing technology
• Develop Favcy Media into a strong marketing engine and a recognisable media brand, including integrated campaigns for shows like Kal Ke Crorepati - Shubh Labh
• Create differentiated marketing strategies for each Favcy business rather than one generic playbook
• Build a marketing operating system: annual plan, quarterly OKRs, content calendar, funnels, dashboards, attribution, budgeting and ROI frameworks, SOPs and lead hand-off processes
• Build, mentor and lead the marketing team, and decide what to keep in-house versus agencies, freelancers and production partners
• Drive content-led growth: founder stories, investor perspectives, video, podcasts and thought leadership
• Own digital and performance marketing (Meta, Google, YouTube, LinkedIn, SEO, email, WhatsApp/CRM, automation) with enough hands-on depth to challenge agencies and allocate budgets
• Lead PR, brand building and reputation across business, startup and financial media
• Create partnerships and ecosystem marketing opportunities with corporates, investors, accelerators, universities and creators, with a focus on non-paid distribution
• Work closely with revenue teams (Business Development, Sponsorship Sales, Investor Relations, Capital, 1to10, Brand Capital, Studio) to build funnels from awareness to advocacy
• Set up a single leadership marketing dashboard covering reach, qualified leads, cost per lead, marketing-sourced pipeline, campaign ROI and share of voice

Who You Are:

• 10-18 years of experience in marketing, brand, growth, digital, media or integrated communications, with significant experience leading teams or functions
• Background in one or more of: media & entertainment, digital media, OTT/content, consumer internet, tech/startups, VC/PE ecosystem, financial services, advertising/media agencies, or consulting with marketing strategy exposure
• Strong fit if you are a media/entertainment marketing leader, agency leader, startup/consumer-tech marketer, group/portfolio marketing leader, or an entrepreneurial marketer who has built something from an early stage
• Strategic thinker with commercial orientation, digital fluency, brand thinking and content sensibility
• Can define and build audiences rather than chase followers, and move from strategy to a Monday-morning execution plan
• Data-oriented, comfortable with dashboards, experimentation and performance reviews
• Curious, high-ownership, fast-moving and comfortable with ambiguity
• Strong storyteller and communicator, comfortable working directly with founders and senior leadership
• Graduate/Postgraduate degree in Marketing, Business, Communications, Media, Management or a related field (MBA/PGDM is an advantage but not mandatory)

Why This Role Is Different:

You get to build the marketing engine for a multi-business entrepreneurial ecosystem across startups, investments, media, content, communities, brands and capital, with significant strategic ownership and direct access to senior leadership.