Graphic Designer & Video Editor

ABOUT THE ROLE

We are looking for a talented Graphic & Video Editor to bring the ibaby brand to life visually — across social media, in-store displays, packaging inserts, digital ads, and our e-commerce website. You will work closely with the Marketing Head to produce design and video content that is warm, premium, and speaks directly to new and expecting parents.

KEY RESPONSIBILITIES

• Design and edit creative assets — static and video — for social media (Instagram, Facebook), digital ads, and email campaigns

• Create short-form video content such as Reels, Stories, and product/UGC edits, alongside static creatives, optimized for engagement

• Create in-store visuals including banners, standees, posters, seasonal displays, and screen content for our Gurgaon and Punjabi Bagh outlets

• Design and produce product imagery, layouts, and video content for the ibabyxpress.com website

• Develop packaging inserts, gift cards, and branded collateral

• Maintain and evolve brand guidelines ensuring visual and tonal consistency across all touchpoints

• Work closely with the Marketing Head to translate briefs into compelling visual and video communication

• Edit and retouch product photographs, and color grade/sound-design video footage, for digital and print use

• Manage multiple design and video briefs simultaneously and deliver on time

REQUIREMENTS

• 1–3 years of experience in design and video content creation, in a brand, agency, or retail setting

• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Adobe Premiere Pro/After Effects (basic motion graphics)

• Strong portfolio/reel demonstrating clean, professional design and engaging video edits across digital and print

• Good understanding of brand identity, visual communication, and storytelling principles

• Ability to work within brand guidelines and ensure consistency across formats

• Strong attention to detail and ability to meet deadlines

GOOD TO HAVE

• Experience designing or editing for baby, parenting, or premium lifestyle brands

• Familiarity with Canva or CapCut for quick-turnaround social content

• Knowledge of Figma or similar UI/UX tools