Graphic Designer- Social Media

Job Description – Graphic Designer (Social Media)(FMCG Preference)

Company: Lal Sweets Pvt. Ltd.

Location: Bengaluru

Experience: 3–4 Years

About the Role Lal Sweets is looking for a creative and passionate Graphic Designer (Social Media) to join our Craetive team. This role is essential in supporting our ongoing social media creative development by producing visually engaging, high-quality, and brand-consistent content across digital platforms. The ideal candidate should have a strong eye for design, creativity, and an understanding of current social media trends.

Key Responsibilities

● Design engaging creatives for social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other digital channels.

● Create static posts, carousels, banners, stories, reels, and promotional creatives aligned with the Lal Sweets brand.

● Develop visually impactful creatives for digital campaigns, product launches, festive promotions, and marketing initiatives.

● Ensure consistency in branding, typography, color palettes, and visual identity across all communication materials.

● Collaborate closely with the Marketing, Brand, and Content teams to translate ideas into compelling visuals.

● Edit short-form videos and motion creatives for social media campaigns.

● Utilize AI-powered design tools to improve creativity, productivity, and content generation.

● Prepare artwork for both digital and print marketing materials, including brochures, posters, packaging support, and POS materials.

● Stay updated with the latest design trends, social media best practices, and emerging creative technologies.

● Manage multiple projects simultaneously while meeting deadlines

Required Skills & Qualifications

● Bachelor's degree or Diploma in Graphic Design, Visual Communication, Fine Arts, or a related field.

● 3–4 years of experience in Graphic Design with a strong focus on social media creatives.

● Proficiency in Adobe Photoshop and Adobe Illustrator (Mandatory).

● Working knowledge of Figma for design collaboration.

● Experience in video editing for social media content using Adobe Premiere Pro, After Effects, CapCut, or similar tools.

● Knowledge and practical use of AI design tools such as Adobe Firefly, Midjourney, ChatGPT, Canva AI, or similar platforms.

● Strong understanding of color theory, typography, composition, and layout principles.

● Ability to create visually appealing, brand-aligned designs for both digital and print media.

● Excellent creativity, attention to detail, and time management skills.

Preferred Experience

● Experience in the FMCG, Food & Beverage, Retail, or Consumer Brands industry will be an added advantage.

● Experience in creating creatives for festive campaigns, product promotions, and digital marketing campaigns.

● Understanding of social media algorithms and creative optimization for different platforms.

NOTE-We have 6 days working