Google Ads Specialist

About the Role

We are looking for a performance-driven Google Ads Expert to join our growing digital marketing team. You will own and optimise paid search and display campaigns for international clients across industries, including healthcare, real estate, legal, SaaS, retail, e-commerce, and professional services. You will work closely with SEO, design, and content teams to deliver integrated, results-focused campaigns.

Key Responsibilities:

• Plan, set up, manage, and optimise Google Ads campaigns across Search, Display, Video, Performance Max, and Shopping
• Handle international client accounts with tailored targeting, budgeting, audience segmentation, and creative strategies
• Perform keyword research, build ad copy variations, manage bid strategies, and run A/B tests to maximise ROI
• Conduct PPC audits, identify account-level improvement opportunities, and prepare actionable optimisation reports
• Monitor and report on KPIs (CTR, CPC, CPA, ROAS, conversion rate) with clear, data-backed commentary
• Collaborate with SEO, design, and content teams to align paid and organic strategies for integrated campaign delivery
• Use AI tools to speed up research, creative testing, reporting, and campaign analysis

Requirements:

• Minimum 2 years of hands-on experience managing Google Ads campaigns
• Proven track record handling international ad accounts across multiple industries
• Experience with both service-based and e-commerce projects
• Strong working knowledge of all major campaign types: Search, Display, Video, Performance Max, and Shopping
• Proficiency in Google Analytics, Google Tag Manager, and conversion tracking setup
• Ability to conduct PPC audits and translate findings into clear optimisation plans
• Comfortable using AI tools in your daily workflow for research, copy generation, competitor analysis, and reporting
• Excellent communication and reporting skills in English
• Experience with Meta Ads is a plus