Global Head - Marketing - AECO/IT Services

Role Objective:

Seeking a strategic, technology-driven, and quality-focused Global Head of Marketing based in India to spearhead global branding, demand generation, and marketing operations. This executive leader will own the corporate marketing engine across a 5,000+ employee organization, driving global pipeline contribution and transforming revenue acquisition for IT-enabled construction and Building Information Modeling (BIM) services worldwide. We welcome candidates from the AECO and engineering services sector as well as from global technology, IT services and BPO/BPM services organizations that operate a global delivery model.

Key Responsibilities:

1. Global Branding & Corporate Communications:

- Market Leadership: Elevate global brand positioning as a market leader in Digital Design, Building Information Modeling (BIM), Digital Construction Management, and Digital Operations Management across target international geographies.

- Communications Architecture: Lead global corporate communications and media relations across different geographies while dynamically tailoring core global messaging frameworks for local regional markets.

- Public Relations: Drive regional PR campaigns in target markets and systematically align all core marketing messaging with strategic corporate partnerships.

- Enterprise Events: Formulate, manage, and execute high-impact global enterprise events, industry summits, and corporate roundtables.

2. Digital Marketing & Analytics:

- Campaign Strategy: Drive targeted multi-channel digital marketing campaigns explicitly designed to maximize global brand visibility and accelerate top-of-funnel pipeline growth.

- Lead Generation: Optimize paid media matrices, Search Engine Marketing (SEM), and targeted paid social channels to consistently capture high-value enterprise leads.

- Performance Metrics: Track global digital touchpoints, multi-channel attribution models, and overall digital execution ROI using enterprise marketing automation tools.

3. Executive Thought Leadership:

- Executive Positioning: Build and manage highly visible public profiles, industry viewpoints, and authoritative speaking platforms for C-suite executives and key corporate subject matter experts.

- Authority Content: Author high-impact opinion pieces (Op-Eds), white papers, technical research reports, and insightful macro commentary on international industry trends.

- Speaker Bureau: Secure highly sought-after keynote and panel slots for leadership at major international industry conferences and target enterprise summits.

- Platform Management: Oversee executive social media channels to systematically publish unique technical insights and engage directly with key industry influencers.

4. Media Collaterals & Sales Enablement:

- Sales Asset Creation: Produce high-quality pitch decks, data sheets, customer case studies, and localized corporate brochures to enable regional enterprise sales teams.

- Content Amplification: Repurpose global PR coverage, custom thought leadership pieces, and summit content into highly reusable digital assets for regional corporate channels and email marketing.

- Brand Governance: Enforce strict, uncompromised alignment of all localized marketing assets and communications with unified global visual identity standards.

5. Demand Generation & Pipeline Growth:

- Revenue Engine: Own the inbound revenue-marketing engine to systematically scale demand across all targeted lines of business.

- Sales Transformation: Spearhead corporate sales transformation from an outbound push model to a highly efficient inbound pull architecture via enterprise qualified lead generation.

- Account-Based Marketing: Design and drive robust Account-Based Marketing (ABM) programs specifically targeting Architects, Engineers, Contractors, and Asset Owners.

- Funnel Alignment: Partner seamlessly with Business Development (BD), Sales, and Account Management (AM) leadership teams to thoroughly optimize conversion funnels and tracking pipeline velocity.

6. Marketing Technology & Operations:

- Stack Optimization: Lead the technical rollout, deployment, and optimization of enterprise marketing tech stacks (including Salesforce Marketing Cloud and intent data engines like ZoomInfo enrichment).

- Governance Frameworks: Establish rigid marketing metrics, data campaign attribution models, and predictive data hygiene frameworks across all running global campaigns.

7. Team Leadership & Development:

- Scale Capability: Build, mentor, inspire, and scale a world-class, high-performing global marketing organization spanning digital SEO, content, design, and marketing operations.

- Ecosystem Management: Efficiently manage global agency relationships, core localization vendors, international PR networks, and global marketing budgets.

Candidate Profile & Qualifications:

- Education: MBA in Marketing, Strategy, or a matching corporate business discipline from a premier institution.

- Experience Background: Minimum 15 years of progressive B2B services marketing experience, gained in AECO/engineering services or in global technology, IT services or BPO/BPM services organizations, with a definitive track record of at least 4 years operating in a senior global leadership capacity.

- Leadership Scale: Demonstrable ownership of a global marketing budget and a pipeline-contribution target, with experience building and leading multi-disciplinary marketing teams across more than one sub-function.

- Industry Background: Experience in the AECO/Construction Tech/IT-enabled Engineering Services sectors is preferred. Candidates from global technology, IT services or BPO/BPM services firms with a global delivery model are also eligible, provided they can demonstrate the ability to quickly build working knowledge of the AECO sector and its buyers (Architects, Engineers, Contractors and Asset Owners).

- Technical Acumen: Proven track record of scaling marketing automation infrastructures, complex CRM integrations, and intent-driven ABM frameworks in a global enterprise environment.

- Core Competencies: Exceptional commanding executive presence, cross-functional collaboration capabilities, outstanding cross-cultural communication skills, and a rigorous data-first approach to commercial pipeline growth.