Freelance Subject Matter Expert (SME) | Market Research Analyst with AI Skills

Freelance Subject Matter Expert (SME) | Market Research Analyst with AI Skills

Location: India

Engagement: Freelance / Contract

Work Mode: Remote, with video recording as part of the engagement

About the Opportunity

Ansrsource is looking for an experienced Market Research Subject Matter Expert (SME) to support the development of an entry-level Professional Certificate in Market Research Analyst with AI Skills for a global learning audience.

The program covers the end-to-end market research lifecycle, including survey design, sampling, data collection and cleaning, statistical analysis, qualitative and text analytics, market and competitive research, reporting and visualization, and AI-assisted research.

The SME will work closely with the learning team to review and validate course content, provide subject-matter inputs, and record video content and screencasts to bring the learning experience to life.

What You'll Do

• Review course content, scripts, activities, assessments, and hands-on projects for accuracy, relevance, and industry alignment.
• Provide practical SME feedback and recommendations to strengthen the learning content.
• Validate concepts related to survey and questionnaire design, sampling, data collection, statistical analysis, qualitative research, market research, competitive intelligence, and customer behavior.
• Review and provide inputs on AI-assisted research and GenAI workflows, including AI text analytics and validation of AI-generated insights.
• Review practical exercises and portfolio projects such as consumer preference research, segmentation and persona studies, survey templates, open-ended response analysis, and product concept testing.
• Support the learning team in ensuring that the content reflects real-world market research practices.
• Demonstrate SurveyMonkey and relevant AI tools through narrated screencasts, where required.
• Share authentic industry examples and practical experiences that can be incorporated into learning content.
• Record end-of-course video content, including expert explanations and practical insights, for a global audience.

Mandatory Skills & Experience

• Practical experience in market research, consumer insights, business research, data analysis, or a closely related field.
• Hands-on experience with SurveyMonkey is mandatory.
• Strong working knowledge of SurveyMonkey Audience, LaunchPad, and AI/Thematic Analysis.
• Strong understanding of survey methodology, questionnaire design, sampling, and data collection.
• Experience with descriptive and inferential statistics, trend and correlation analysis, and qualitative/thematic analysis.
• Experience using GenAI tools for research and analysis.
• Experience creating or reviewing research reports, dashboards, presentations, or stakeholder-facing deliverables.
• Strong understanding of market and secondary research, competitive intelligence, audience segmentation, and customer behavior.
• Excellent communication skills with the ability to explain concepts clearly to a learning audience.
• Comfortable presenting on camera and recording clear, engaging video content and screencasts.

Education

A Bachelor's degree in Business Administration, Economics, Marketing, Statistics, Psychology, Sociology, Social Sciences, Data Analytics, or a related field is preferred.

Relevant industry certifications in market research or research practice are a plus.

Tools

Experience with some or all of the following is relevant:

• SurveyMonkey
• SurveyMonkey Audience
• SurveyMonkey LaunchPad
• SurveyMonkey AI / Thematic Analysis
• Excel / Google Sheets
• Power BI / Tableau / Looker Studio
• SPSS / R / Python
• Google Trends / Statista / Similarweb
• LLMs such as ChatGPT, Claude, Copilot, or Gemini
• PowerPoint / Google Slides

Video & Recording Requirement

This role includes video recording as part of the SME engagement.

You should be comfortable:

• Recording end-of-course expert videos.
• Explaining concepts naturally and clearly on camera.
• Recording narrated screencasts demonstrating SurveyMonkey and AI tools.
• Sharing practical, first-person industry examples where appropriate.
• Communicating effectively for a global e-learning audience.

Important

Candidates whose experience is limited to academic/theoretical research without hands-on SurveyMonkey experience will not be considered.

Experience with SurveyMonkey is a must-have requirement for this role.