Founding GTM

About CollarUp AI

CollarUp AI is building the AI-native hiring platform for how companies will hire in the future.

Our AI agents work across the hiring funnel: screening candidates, conducting phone and video interviews, joining human-led interviews as an AI co-interviewer, capturing interview intelligence, and helping teams make better hiring decisions.

But we're building toward something bigger than automating interviews.

Every resume, screening conversation, interview, interviewer decision, and hiring outcome creates signals about what a company actually looks for in talent. CollarUp turns those signals into intelligence that can improve sourcing, screening, interviewing, and ultimately who gets hired.

Today, companies use CollarUp across 12+ countries, from fast-growing startups to large enterprises across financial services, healthcare, technology, manufacturing, and other industries.

We're still early, and we're moving fast.

Our ambition is to build the intelligence layer for enterprise hiring, where AI doesn't just automate recruiting workflows, but continuously learns what great talent looks like for each organization.

About The Role

We're hiring a Founding GTM to work directly with the Founder & CEO and help build CollarUp's go-to-market engine from the ground up.

This is not a traditional marketing role, and it's not purely sales.

You'll work across positioning, outbound, founder-led distribution, growth experiments, customer insights, launches, and GTM strategy to figure out how CollarUp reaches the right companies and turns early traction into repeatable growth.

We already have customers, enterprise pilots, product usage, and a growing pipeline. What we don't have yet is a finished GTM playbook.

Your job is to help build it.

This is a 0-to-1 role with high ownership and direct exposure to almost every important commercial decision we make.

You Will

• Help define CollarUp's ICP, positioning, messaging, and category narrative
• Build and iterate our outbound engine across different customer segments
• Turn customer conversations and product usage into sharper GTM insights
• Own founder-led content and distribution across LinkedIn and other channels
• Develop case studies, customer stories, sales collateral, and launch narratives
• Experiment with new acquisition channels, partnerships, events, and campaigns
• Work closely with sales and product to understand why customers buy, expand, stall, or churn
• Build systems that turn successful experiments into repeatable GTM motions

Key Responsibilities

ICP, Positioning, and Narrative

Own how CollarUp is understood by recruiters, customers, and the market. Our LinkedIn and X presence is one of our highest-leverage distribution channels and you'll own the strategy behind it: cadence, narrative arcs, how launches and milestones land publicly. You'll write the copy that lives on our website, define our messaging hierarchy, and do the positioning work every time we ship something new.

Growth programs and lifecycle

Build the referral programs and own reactivation and win-back campaigns that keep the network alive. Run lifecycle marketing end-to-end: recruiter nurture, customer nurture, activation, re-engagement. These are the compounding loops that turn a business into something that grows itself.

Outbound and demand generation

Own the messaging strategy behind our outbound — angles and sequence copy for recruiter and customer acquisition, targeting logic, campaign iteration. Run paid acquisition across LinkedIn, Meta, and Google and own the performance metrics. Move between writing a cold sequence and analyzing CAC in the same week.

Launches and events

When something big happens — a product ships, a fundraise closes, a PR moment surfaces — you own how it lands. Cross-channel coordination, copy, creative direction, timing. You'll also own our events strategy: SaaStr, TechWeek, recruiter dinners, conference follow-up. Events are high-leverage for us and we want to show up deliberately.

Requirements

Must-Have

• Sharp writer - you can draft founder content, website copy, outbound sequences, and campaign messaging, and it all sounds like it came from the same place.
• Narrative + performance thinker - you understand both brand and demand generation, and don't treat them as separate motions. You can think in story arcs and optimize funnels in the same breath.
• High ownership mindset - you can take an ambiguous brief and turn it into a running motion without heavy direction. You don't need a playbook; you'll write it.
• Startup velocity - you move fast, figure things out, and are energized by building something from scratch.

Nice-to-Have

• Experience in growth, marketing, or GTM at an early-stage startup
• Familiarity with paid acquisition (LinkedIn, Meta, Google) and performance metrics
• Recruiting industry familiarity
• Range of 0-3 years of experience

We are open to a wide range of backgrounds and experience levels, including new grads. What matters: instincts, ownership, and the ability to figure things out fast.