Founding Design Partner & Creative Director

The purpose of this collaboration is to establish a long-term creative and strategic association between Designer and Brand for the development, launch and growth of Brand as a distinctive women's fashion brand.

The association is intended to go beyond a conventional freelance-design relationship.

Designer is proposed to join Brand as:

Founding Design Partner & Creative Director – Brand

Her primary responsibility shall be:

To establish, protect and continuously evolve the Brand Design DNA and translate that Design DNA into commercially viable, recognisable and scalable fashion collections.

The objective is not merely to create individual garments, but to develop a consistent design identity through which customers can gradually recognise an Brand product even without prominently seeing the brand label.

Proposed Designation

Designer shall function as:

Founding Design Partner & Creative Director – Brand

In addition, Brand proposes to consider Designer for appointment as a:

Director of the legal entity operating Brand

subject to:

• mutual acceptance of the final terms;
• incorporation structure;
• statutory requirements;
• applicable corporate approvals;
• KYC and other required documentation; and
• execution of the appropriate legal/corporate documents.

Accordingly, the onboarding document does not by itself constitute an unconditional appointment as Director.

Primary Creative Responsibility

Designer shall function as the principal custodian of the creative direction of Brand.

Her primary responsibility shall be to:

Establish, protect and evolve the Brand Design DNA and translate it into commercially viable designs and collections.

Every collection should therefore balance:

Creativity + Brand Identity + Customer Relevance + Comfort + Commercial Viability + Manufacturability

• rather than being treated purely as an artistic exercise.