Facebook Meta Ads Expert

Company Description Evolvance Marketing & IT LLP is a growing firm specializing in performance-driven digital marketing and technology solutions. The company focuses on helping brands build a strong online presence, optimize advertising ROI, and leverage data for better decision-making. Evolvance partners with clients across various industries, offering tailored strategies that align with their business goals. Team members work in a collaborative environment that values innovation, accountability, and measurable results. The company encourages continuous learning and professional growth in the fast-changing digital landscape.
Role Description The Facebook Meta Ads Expert will manage and optimize paid advertising campaigns on Facebook and other Meta platforms to drive leads, sales, and brand awareness. Day-to-day responsibilities include setting up campaigns, defining targeting and audiences, creating and testing ad creatives, monitoring performance, and adjusting bids and budgets to improve results. The role involves analyzing campaign data, preparing performance reports, and recommending strategies based on insights and trends. This is a full-time, on-site position based in Udaipur, requiring close collaboration with the marketing, creative, and client service teams to align campaigns with overall marketing objectives. The expert will also stay updated with Meta advertising policies, best practices, and new features to keep campaigns competitive and compliant.
Qualifications

• Strong experience planning, launching, and optimizing Facebook and Instagram (Meta) ad campaigns, including conversion, lead generation, and remarketing campaigns.
• Ability to analyze data from Ads Manager and other analytics tools, interpret key metrics (CPC, CTR, CPA, ROAS), and turn insights into actionable optimization steps.
• Hands-on skills in audience research, segmentation, and targeting, including custom audiences, lookalike audiences, and interest-based targeting.
• Competence in creating and testing ad creatives and copy, collaborating with designers and content specialists to produce effective visuals and messaging.
• General digital marketing knowledge, including funnels, landing pages, tracking (pixels, events), and integration with CRM or marketing automation tools.
• Strong communication and collaboration skills, with the ability to explain campaign performance clearly to internal teams and clients.
• Detail-oriented approach, comfort working with budgets, and ability to manage multiple campaigns simultaneously under deadlines.
• Bachelor's degree in marketing, business, IT, or a related field is preferred; relevant certifications in Meta advertising or digital marketing are an advantage.
• Previous agency or performance marketing experience and familiarity with other ad platforms (e.g., Google Ads) will be considered a plus.