Expert (Digital Marketing)

Job Description – Digital Marketing Expert

Position: Digital Marketing Expert

Experience: 3–5 Years

Location: Lucknow

Employment Type: Full-Time

Joining: Immediate Joiners Preferred

About the Role

We are looking for a results-driven Digital Marketing Expert to develop and execute digital marketing strategies that increase brand visibility, generate qualified leads, and support business growth.

Key Responsibilities

• Develop and execute digital marketing strategies across multiple channels.
• Manage SEO, Google Ads/PPC, social media, email marketing, and content marketing.
• Conduct keyword research, competitor analysis, and market research.
• Plan and optimize SEO campaigns to improve organic rankings and website traffic.
• Create and manage paid advertising campaigns and monitor ROI.
• Manage social media platforms and coordinate content calendars.
• Track website and campaign performance using Google Analytics, Google Search Console, and other marketing tools.
• Generate regular performance reports and provide actionable insights.
• Work closely with the Business Development, Design, and Content teams to support lead generation.
• Stay updated with digital marketing trends, algorithm changes, and new tools.
• Identify opportunities to improve conversion rates and overall campaign performance.

Required Skills

• Strong knowledge of SEO, SEM, PPC, SMM, and content marketing.
• Hands-on experience with Google Ads and Google Analytics.
• Good understanding of keyword research and SEO tools such as Ahrefs, SEMrush, or similar tools.
• Knowledge of website analytics and conversion optimization.
• Strong analytical and problem-solving skills.
• Good communication and content understanding.
• Ability to manage multiple campaigns and meet deadlines.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of relevant experience in digital marketing.
• Experience in IT services/technology companies will be an advantage.

Key Performance Indicators (KPIs)

• Organic traffic and keyword rankings
• Qualified leads generated
• Paid campaign ROI/ROAS
• Website conversions
• Social media growth and engagement
• Overall digital marketing performance