Executive - BTL

At COWBERRY, we are looking for dynamic, confident, and energetic individuals to join our team as BTL Executives. If you have excellent communication skills, enjoy interacting with people, and can engage crowds effectively, we would love to have you on board!

Key Responsibilities:

• Plan and execute on-ground marketing activities, including mall activations, society activations, roadshows, and promotional events.
• Represent the brand and ensure positive customer engagement during activations.
• Interact with customers, communicate product benefits, and generate leads.
• Attract and engage crowds through interactive activities, contests, and promotions.
• Host and anchor promotional events and brand campaigns.
• Coordinate with internal teams and vendors for smooth execution of events.
• Manage activation setup, branding, and dismantling.
• Gather customer feedback and maintain daily activity reports.
• Ensure compliance with brand guidelines and company policies.

Required Skills & Competencies:

• Excellent communication and interpersonal skills.
• Confident, energetic, and presentable personality.
• Strong crowd engagement, hosting, and anchoring skills.
• Proactive attitude with quick thinking and problem-solving abilities.
• Basic understanding of marketing, promotions, and brand activations.
• Ability to work collaboratively and manage on-ground activities effectively.