Executive/ Assistant Manager - Marketing

Please find below the details for the post of Executive / Assistant Manager - Marketing in leading retail malls management and development across India

Company Profile: The company is into investment, development and management of institutional quality retail assets in India. It specializes in originating, underwriting, structuring, developing and operating retail-led mixed-use development projects across the country

Position: Executive /Assistant Manager - Marketing

Location: BKC in Mumbai

Qualification: MBA in Marketing

Experience: Minimum 4 years like Good networking within Marketing, Advertising and Creative agencies within Mumbai and other cities.

Also should have executed creative campaigns for brands covering major marketing channels, especially digital platforms.

Role Summary:

- Helping in effective Marketing communication, driving footfalls and coordinating with the respective mall teams.

- Define 360 degree marketing strategies, in close co-ordination with the team.

- Prepare weekly status reports, monthly reports and manage marketing budgets.

- Maintaining good relations with ad agencies and other communication partners (Event/ Decor and Activation/ Media).

Key Roles and Responsibilities:

• Drive and implement strategies for communication across all platforms and channels.
• Develop strategies to build brand equity to command maximum positive perception.
• Draft and implement marketing strategies to drive footfall into the mall.
• Drive revenue from ad spaces and promotional areas in the mall.
• Responsible to draft and control marketing budget for the mall.
• Responsible to draft and implement events calendar for the financial year.
• Responsible for thorough and constant competition and trend analysis.
• Ability to interact effectively with personnel, vendors, event management and ad agencies at all levels.
• Conduct shopping bag audits, mystery shopping and all satisfaction and feedback surveys at regular intervals.
• Responsible for budgeting, forecasting, and financial planning of campaigns across all mall assets.
• Responsible for co-ordination with the finance department for funds receivables management.
• Manage operating expenses to minimize costs while providing desired results.
• Draft marketing and promotional strategies and other related policies keeping the brand image.
• Lead entire spectrum of ATL and BTL activities spanning concept development, design, printing, media, PR, Photo & Video Shoot, Influencer Marketing and 3rd party activation, press conferences etc.
• Responsible for digital performance marketing strategy and analysis across Meta and Google Ads.
• Amalgamate useful and intelligent information to develop strong communication strategies.
• Harness the best out of all agencies working with the marketing department

Working days: 5 days in a week

Package: upto 13.00 LPA

Interested Candidates can click on Apply or WhatsApp resume

WhatsApp No:[phone removed]

Kind Regards

HR Aditi Ojha