Event Marketing Associate

The Institute of Product Leadership (IPL) is looking for an energetic, results-driven Event Marketing Associate to promote our events, workshops, and conferences and help us build engaged audiences. We're looking for someone who can combine creative marketing, strategic thinking, and excellent execution to drive registrations and deliver memorable attendee experiences.

Responsibilities:

• Plan and execute end-to-end marketing campaigns for events, workshops, and conferences.
• Identify target audiences and develop strategies to attract the right participants.
• Promote events through email, LinkedIn, and other social media channels, WhatsApp, communities, and partnerships.
• Create compelling campaign messages and collaborate with content and design teams.
• Build pre-event awareness and drive registrations through reminders and follow-up campaigns.
• Track campaign performance, registrations, attendance, and audience engagement.
• Coordinate with speakers, vendors, venues, and internal teams to ensure smooth event execution.
• Analyze results and recommend improvements for future events.

Requirements:

• 3+ years of experience in event marketing, event promotions, or a related marketing role.
• Hands-on experience driving event registrations and participation.
• Strong understanding of digital marketing channels and email marketing tools.
• Excellent communication, coordination, and project management skills.
• Strong analytical, negotiation, and vendor management abilities.
• Confidence in public speaking and presenting.
• A proactive mindset with the ability to manage multiple priorities

What Makes You a Great Fit:

• You think beyond organizing an event; you know how to create demand, build an audience, and turn marketing efforts into meaningful participation.