ETP Group - General Manager - Marketing

Location: Saki Vihar, Mumbai (beside L&T) | Work from office, 5 days a week Experience: 15+, with 8+ years in B2B SaaS technology | Leadership Role

ETP Group is an AI-first SaaS company serving retail and e-commerce brands across Asia Pacific.

Our platforms, ETP Unify and Ordazzle, cover POS, CRM, inventory, promotions, OMS, WMS, and marketplace integration, and we support 500+ brands in 17 countries.

We are looking for a full-stack marketing leader who can own demand generation, lead our AI search strategy, manage a marketing budget with discipline, and build and lead a high-performing team that engages confidently with CXOs and senior decision-makers.

What you will drive:

- Demand generation: Own the full-funnel strategy and be accountable for the volume, quality, and cost per acquisition of MQLs, with a strong focus on PPC across Google and LinkedIn.

- Account-based marketing: Design and run ABM programmes that target priority enterprise accounts, with tailored campaigns, content, and outreach for each account.

- Budget ownership: Own the annual marketing budget across channels, agencies, events, and tools. Set spend priorities, track ROI against pipeline and revenue, and reallocate quickly when performance shifts.

- Sales and marketing alignment: Tighten the lead handoff process so that MQLs are high intent, and keep the sales enablement toolkit current for the modern B2B buyer.

- AI search and AEO/GEO: Move ETP from traditional SEO to answer engine optimisation. Build ETP's presence in AI-driven search platforms such as ChatGPT and Perplexity, and grow our AI mention share and structured information optimisation.

- Tech stack and CRM: Take end-to-end ownership of the marketing infrastructure. Be a power user of CRM, ensuring clean data and clear pipeline visibility.

- Agencies and vendors: Lead SEO, PPC, and PR partners, and audit their scripts, bid strategies, and performance yourself.

- Brand, content, and events: Oversee the website, whitepapers, thought leadership, social media, and EDMs. Plan and deliver industry events and PR across India, Indonesia, the Philippines, Singapore, and Malaysia.

- People leadership: Hire, coach, and develop a high-performing marketing team. Set clear goals, run a disciplined operating rhythm with task management, and build a culture of ownership and accountability.

- CXO engagement: Represent ETP with CXOs, partners, and industry bodies. Present marketing performance, pipeline contribution, and strategy to the leadership team with clarity and confidence.

What we are looking for:

- 12 to 15 years in marketing, with at least 8 years in B2B SaaS or technology.

- Proven experience managing a marketing budget, including planning, allocation, and reporting on ROI to senior leadership.

- Strong people management experience, with a track record of building, leading, and retaining teams.

- Confidence and credibility with CXOs, able to influence senior stakeholders and hold their own in leadership discussions.

- Experience with account-based marketing for enterprise accounts is a strong advantage.

- Hands-on depth in PPC, technical SEO, and emerging AEO/LLM citation strategies.

- A demonstrable AI-first approach, using Gen-AI tools to streamline work from data analysis to content ideation.

- A player-coach leadership style: able to set a 12-month strategy and also review a landing page's conversion rate.

- A global mindset with a bias for action. Knowledge of Southeast Asian or Indian retail and e-commerce dynamics is a significant plus.

- Excellent public speaking and communication skills.

- A Master's degree in Marketing or Business from a recognised institution, and fluent English.

Location and travel:

- Office: Saki Vihar, Mumbai, beside L&T.

- Open to candidates currently based in Mumbai, or willing to relocate.

- Work from office, 5 days a week.

- Regional travel across Asia Pacific for industry events, PR, and team oversight, as business needs require.

Why consider this opportunity?:

This is a chance to lead marketing for a growing AI-first SaaS company, shape how ETP is found in AI search, manage a meaningful budget, and build a team that drives revenue across Asia Pacific.

Please share the following details:

Profile and background:

- LinkedIn profile:

- Updated resume (Yes/No):

- Total years of experience in marketing:

- Years of experience in B2B SaaS or technology marketing:

- Largest marketing budget you have managed (annual, in INR or USD):

- Team size you have led, and the team structure:

- Experience presenting to CXOs or leadership teams (describe briefly):

- Experience with account-based marketing (describe briefly):

- Experience in AEO, GEO, or AI search optimisation (describe briefly):

- PPC experience (platforms and monthly spend managed):

- Experience with events, PR, or public speaking (examples):

- Industries and markets covered (retail, e-commerce, Asia Pacific, India, others):

Compensation and logistics:

- Current CTC (fixed + variable):

- Expected CTC (fixed + variable):

- Notice period:

- Current locality:

- Willingness to travel across Asia Pacific (Yes/No):