ETML by McKinsey - Digital Marketing Expert - Performance Marketing

Role Overview:

As an Expert, Digital Marketing, you will play a pivotal role in shaping the future of the company's Digital Marketing Hub (DMH) and driving transformative outcomes for our clients. This role involves leading strategic client engagements, designing and executing innovative, data-driven digital marketing strategies across multiple paid channels, and delivering measurable business impact. You will oversee a portfolio of high-value clients, lead cross-functional teams, and act as a trusted advisor to senior client stakeholders.

Responsibilities:

- Serve as a trusted advisor to senior executives, providing strategic guidance on digital marketing and growth strategies.

- Lead the development of innovative, end-to-end performance marketing strategies that align with clients' business objectives and drive measurable growth.

- Shape the vision and roadmap for the Digital Marketing Hub, ensuring alignment with the firm's broader Growth, Marketing, and Sales practice.

- Maintain high client satisfaction and retention by solving their growth challenges and up-selling and cross-selling them with new solutions consistently.

- Own and manage a portfolio of high-value clients, ensuring exceptional delivery and measurable impact.

- Oversee the execution of large-scale digital advertising campaigns across platforms such as Google, Meta, LinkedIn, and other channels.

- Leverage advanced analytics and measurement tools to optimize campaign performance and deliver actionable insights.

- Define and track key performance indicators (KPIs) such as ROAS, CAC, LTV, and more, ensuring alignment with client goals.

- Drive innovation in reporting, dashboards, and analytics to enhance decision-making and performance tracking.

- Lead, mentor, and inspire a high-performing team of digital marketing professionals, fostering a culture of excellence and continuous learning.

- Build organizational capabilities by designing training programs, frameworks, and best practices for performance marketing.

- Act as a role model and coach, investing deeply in the development of your team and colleagues.

Your Qualifications and Skills:

- 8 - 12+ years of experience in digital marketing, performance marketing, or growth marketing, with a proven track record of driving large-scale impact.

- Demonstrated success in managing multi-million-dollar digital media budgets and delivering measurable business outcomes.

- Experience advising senior executives and managing complex client relationships.

- Deep expertise in performance marketing, branding, and analytics, with hands-on experience across platforms like Google Ads, Meta Ads, LinkedIn, and marketplaces.

- Proficiency in advanced analytics tools, marketing automation platforms, and CRM systems.

- Strong analytical skills, with the ability to derive actionable insights from complex data sets.

- Proven ability to lead and develop high-performing teams, fostering a culture of excellence and innovation.

- Exceptional communication, negotiation, and presentation skills, with the ability to influence senior stakeholders.

- Degree from a top-tier institution in engineering, business, media communications, or a related field. MBA or equivalent advanced degree is strongly preferred.

- A strategic thinker with a growth mindset, resilience, and a passion for solving complex challenges.

- A collaborative leader who thrives in a fast-paced, dynamic environment and inspires others to achieve their best.