Entrepreneur in Residence

Role Overview:

As an Entrepreneur in Residence (EIR), you will operate like a founder within the company, owning the strategy, execution, and scale-up of a new category. You will drive the vertical from a structured launch to aggressive international expansion, supported by our in-house ecosystem across performance marketing, supply chain, technology, finance, and operations.

This is not a traditional managerial role. It is a P&L and growth ownership role, with end-to-end responsibility for building and scaling the category.

Key Responsibilities

Category Build & Strategy

• Define category positioning for international D2C markets.
• Identify high-potential SKUs and establish product-market fit.
• Build a 12–24 month growth roadmap.
• Benchmark the category against global competitors in wellness and food.

Revenue & P&L Ownership

• Drive revenue from launch to a scalable multi-crore run-rate.
• Improve contribution margins and overall unit economics.
• Optimize CAC, LTV, and repeat purchase rates.
• Own pricing, bundling, and category expansion strategies.

International Expansion

• Identify priority global markets for expansion.
• Develop go-to-market strategies for cross-border D2C.
• Work with logistics and compliance teams to enable global shipping.
• Localize offerings based on market-specific demand.

Data & Performance-Driven Growth

• Deep dive into analytics dashboards and business performance data.
• Use cohort analysis, funnel metrics, and retention data to drive decisions.
• Build structured experimentation frameworks, including A/B testing.
• Optimize conversion, upsell, and subscription models.

Cross-Functional Leadership

• Work closely with Growth & Performance Marketing, Supply Chain & Vendor Teams, Product & Tech, and Finance & Planning.
• Act as the central decision-maker for the vertical and drive alignment across functions.

Requirements

• 2–7 years of experience in D2C, startups, or category building.
• Strong analytical mindset with comfort working with Excel, dashboards, and business numbers.
• Experience in scaling new business lines or categories.
• Strong understanding of CAC, LTV, ROAS, and unit economics.
• Entrepreneurial mindset with a strong bias for action and ownership.
• International market exposure is a strong plus.
• Prior experience in Wellness, Food, FMCG, or Consumer Brands is preferred.