Email Marketing Specialist

Role Summary:

Owns email and SMS revenue in Klaviyo through flows, campaigns, segmentation and testing. Strong lifecycle automation is the core skill.

Key Responsibilities:

• Build and optimize welcome, abandoned checkout, browse-abandonment, post-purchase upsell and win-back flows.

• Plan and send weekly launch, offer and seasonal campaigns.

• Grow and segment lists; manage SMS automations compliantly.

• A/B test subject lines, creative, timing and offers.

• Report weekly on revenue contribution, opens, clicks, conversion, deliverability and recommendations.

• Work with the designer on on-brand email visuals.

Must-have Skills & Experience:

• 3-5 years hands-on in Klaviyo or Omnisend, including flows and campaigns.

• Measurable email/SMS revenue results. • Strong natural, persuasive copywriting.

• Understands deliverability, list hygiene and SMS compliance.

• Data-driven iteration based on lifecycle performance.

Nice to Have:

• Shopify-Klaviyo integration experience.

• Basic HTML/CSS and Canva skills.

• Fashion, home or lifestyle D2C experience.

Tools: Klaviyo or Omnisend; Shopify; Figma/Canva (plus)