E- Commerce &Performance Marketing Executive

Department: E-Commerce & Digital Marketing

Location: Gurgaon (On-site)

Experience: 2–4 Years

Reporting To: Marketing Head

Job Summary

We are looking for a hands-on E-Commerce & Performance Marketing Executive to execute digital campaigns and drive online sales through Google, Meta, Shopify and Blinkit.

Key Responsibilities

• Execute and optimise Google Ads and Meta Ads campaigns.
• Manage campaign budgets, targeting, creatives, keywords and bidding.
• Track ROAS, CAC, CPA, CPC, CTR, conversions and revenue.
• Drive traffic and sales through the Shopify website.
• Monitor Shopify sales, conversion rate, products and customer acquisition.
• Coordinate with the creative team for ad creatives and content.
• Manage and monitor Blinkit visibility, promotions, availability and sales.
• Set up and monitor Pixel, GA4 and conversion tracking.
• Prepare weekly/monthly performance reports and identify opportunities to improve ROI.

Required Skills

• 2–4 years of hands-on experience in Performance Marketing / E-Commerce.
• Strong practical knowledge of Google Ads and Meta Ads.
• Experience with Shopify and digital analytics.
• Good understanding of ROAS, CAC, CPA, CPC and conversion.
• Strong analytical and Excel/Google Sheets skills.
• Ability to independently launch, optimise and scale campaigns.

Key Performance Areas

Online Revenue | ROAS | CAC | Conversion Rate | Google & Meta Performance | Shopify Sales | Blinkit Sales & Availability

This is a hands-on execution role — not just reporting or coordination.