Director - International Marketing

About the Role:

STAN is looking for an International Marketing Director to own and scale STAN's growth across international markets.

This role will lead the end-to-end international growth strategy, covering market entry, user acquisition, performance marketing, partnerships, influencers, retention and monetization. The ideal candidate should have a strong track record of scaling consumer apps, gaming, creator or social platforms across multiple geographies.

This is a business-critical, revenue-focused role with direct accountability for growth, ROI and market expansion.

Key Responsibilities:

1. International Growth Strategy:

- Own the international growth strategy across acquisition, activation, retention and monetization.

- Develop market-entry and expansion strategies for new geographies.

- Identify priority markets, target audiences, channels and growth opportunities.

- Build country-wise growth plans, budgets and revenue forecasts.

- Own growth targets and deliver against agreed business KPIs.

2. Performance & Paid Marketing:

- Lead Paid Social, Google, TikTok, Affiliates, Influencer Marketing and Partnerships.

- Build scalable acquisition engines across international markets.

- Own marketing budgets and ensure strong ROI / ROAS accountability.

- Continuously optimize campaigns, creatives, audiences, bidding and conversion funnels.

- Build channel diversification to reduce dependency on any single acquisition channel.

3. Market Expansion:

- Lead 0 - 1 market launches and scale successful markets from 1 - 10.

- Develop localized marketing strategies based on market behaviour and consumer insights.

- Build local partnerships, creator networks, affiliates and community ecosystems.

- Work with local agencies, creators and strategic partners where required.

- Establish market-level growth playbooks that can be replicated across countries.

4. Data, Analytics & Growth:

- Own and monitor CAC, LTV, ROAS, retention, ARPU, conversion and cohort performance.

- Build country-wise and channel-wise performance dashboards.

- Conduct cohort and attribution analysis to identify growth opportunities.

- Develop forecasting models for user growth, revenue and marketing spend.

- Identify new channels and run structured growth experiments.

- Make investment decisions based on measurable business impact.

5. Product & Lifecycle Growth:

- Partner closely with Product, Data, Engineering and Design to improve conversion and user journeys.

- Identify onboarding and activation drop-offs.

- Build lifecycle marketing and engagement strategies.

- Drive retention through personalized communication, offers, notifications and engagement loops.

- Translate user insights into product and marketing initiatives.

6. Brand, Creators & Partnerships:

- Build STAN's brand presence across international markets.

- Develop creator/influencer acquisition and partnership programs.

- Build strategic partnerships with gaming, creator, entertainment and consumer-tech ecosystems.

- Create market-specific campaigns that drive both brand awareness and measurable acquisition.

7. Team Leadership:

- Build and lead a high-performance international marketing team.

- Set clear KPIs, budgets and ownership across functions.

- Hire, coach and develop high-performing marketing talent.

- Build a culture of speed, experimentation, accountability and ROI.

Key Success Metrics:

- International MAU / DAU growth

- New user acquisition

- CAC

- LTV

- ROAS

- D7 / D30 / D90 retention

- ARPU

- Revenue contribution from international markets

- Marketing ROI

- Paid channel efficiency

- Organic vs paid growth

- Market launch performance

- Creator / partnership contribution

- Marketing budget utilization

What We're Looking For:

- 5 - 8 years of experience in Growth, Performance Marketing, Digital Marketing or International Marketing.

- Proven experience scaling consumer apps, gaming, creator, social or internet businesses.

- Strong experience launching and scaling products across multiple international markets.

- Deep expertise across Meta, Google, TikTok, affiliates, influencers and partnerships.

- Experience managing large monthly marketing budgets with clear ROI accountability.

- Strong understanding of attribution, cohort analysis, CAC, LTV, ROAS and funnel optimization.

- Strong analytical and commercial mindset.

- Experience building and managing high-performing marketing teams.

- Startup/high-growth experience strongly preferred.

Leadership Expectations:

The person should be able to operate as a business owner, not just a marketing leader.

Market Opportunity - Strategy - Acquisition - Retention - Monetization - Revenue

The role is expected to:

- Challenge assumptions with data.

- Move quickly from strategy to execution.

- Own outcomes, not activities.

- Build repeatable growth engines.

- Identify underperforming channels and take corrective action.

- Make clear scale / stop / pivot decisions based on ROI.