Director - Growth Marketing

About the Role:

MobiKwik is looking for a hands-on, strategic Growth Marketing leader to own acquisition and retention across the MobiKwik App, spanning Payments, Lending and Investments.

It is a front-row, revenue-driving role for someone equally comfortable setting strategy and running execution.

What You'll Do:

Own Growth Strategy:

- Own the end-to-end growth charter - acquisition, activation, retention and referral - across the MobiKwik App, translated into app-level goals (MAU, DAU, MTU, DTU etc) and metrics tailored to Payments, Lending and Investments.

- Build and run a Growth Center of Excellence with frameworks suited to each business unit, rather than a single generic app-level dashboard.

- Connect growth spend and funnel metrics to CAC, LTV and P-L impact, not just engagement metrics viewed in isolation.

- Sit in business reviews as a revenue co-owner - accountable for outcomes, not just top-of-funnel volume.

Build Experimentation, Analytics and Martech Capability:

- Set up a structured testing framework (e.g. ICE or PIE prioritization) to run acquisition, activation and retention experiments across channels.

- Own the growth martech and analytics stack (e.g. Google, Meta, CleverTap, Branch, Marketing tools) and the dashboards used to report performance to leadership on a regular cadence.

- Track competitive and market shifts in fintech and consumer tech, and translate them into channel and product bets.

Lead and Scale the Team:

- Lead an Acquisition Lead and a Retention Lead directly; grow the team from its current size of 3 to 4-6 as each lead builds out their own pod.

- Set goals, coach, and build a hands-on, high-performance culture within the growth team.

- Partner closely with Product, Data/Analytics, Risk and Compliance and business-unit heads to align growth plans with business priorities.

What We're Looking For:

Experience:

- 15+ years of overall experience, with a significant portion in growth marketing (acquisition and retention), ideally at a well-known internet, fintech or high-growth consumer tech company.

- MBA from a Tier 1 institute.

- Hands-on command of major growth and analytics platforms (Google, Meta, CleverTap, Branch etc) and a demonstrated track record of moving MAU/DAU across multiple product lines or business units.

- A track record of building and leading teams, including managers who in turn build out their own teams.

Strategic and Leadership Abilities:

- Converts a dynamic mandate into a clear, prioritized roadmap that balances near-term wins with a multi-quarter agenda.

- Executive presence to represent growth strategy and results to founders, the leadership team and, where relevant, Board and investor audiences.

- Able to influence Product, Data, Risk and Compliance and business-unit heads without direct authority, inside a regulated fintech environment.

- Makes resource-allocation trade-offs across competing business lines based on ROI and business priority.

- Builds for succession - designs the Growth CoE and team structure so it outlasts any single campaign or leader.

- An independent, self-driven operator, comfortable setting strategy with minimal oversight while staying close enough to execution to unblock it.