Director - Brand Marketing - FMCG

About the employer brand:

It is the fastest-growing clean-label snacking brand in India on a mission to build the best snacks for families.

Founded in 2021, the brand focuses on creating truly clean-label and yummy snacks with high protein made without any synthetic additives, preservatives, refined sugar, maida, or palm oil.

Backed by leading investors like Fireside Ventures and soon to be closing on a 100Cr+ series B, the brand has the highest market share among all new age snacking brands on quick commerce - with a strong focus on product innovation, taste, and community-led growth (grown 13x in the last 12 months).

About the role:

They are looking for a Director of Brand Marketing who understands how modern brands grow through strong storytelling, sharp positioning, and high-quality content.

This role is ideal for someone who can:

- Think out of the box and come up with brand ideas that translate into disproportionate awareness, trust, brand love, and sales.

- Manage 50 moving parts at once.

- Be agile to change strategy as new data comes in every month.

- Have a pulse on internet trends, social media algos, and innovative marketing hacks.

Roles and Responsibilities:

You'll lead the overall brand narrative, build content-led growth initiatives, and ensure consistency across every customer touchpoint.

They are looking for someone who understands internet culture, consumer behavior, and how to create content that people actually engage with.

- Own and drive overall brand strategy and positioning.

- Build and execute content-led marketing campaigns across digital platforms.

- Lead content strategy across social media, performance creatives, website, email, and community channels.

- Develop a distinct brand voice and ensure consistency across all communication.

- Work closely with founders, design, growth, and product teams to align brand and business goals.

- Manage content calendars, campaign planning, launches, and partnerships.

- Identify trends, cultural moments, and consumer insights to create relevant brand communication.

- Oversee creative production including copy, video concepts, social storytelling, and campaign messaging.

- Track brand performance metrics and optimize campaigns based on insights and engagement data.

Who you are:

- 7+ years of experience in brand marketing, content, or consumer marketing roles.

- Strong understanding of content strategy and storytelling across digital platforms.

- Hands on experience with video & graphic content creation.

- Proven experience building or scaling consumer-facing brands.

- Excellent copywriting and communication skills.

- Deep familiarity with Instagram, LinkedIn, YouTube, and emerging content formats.

- Ability to balance strategic thinking with execution speed.

- Strong creative judgment and understanding of design/content aesthetics.

- Experience working in startups, D2C, wellness, lifestyle, or consumer brands is preferred.

- Comfortable working in a fast-moving, high-ownership environment.

Why join us?:

- Fastest growing new-age FMCG brand in India: 13x in last 12 months.

- Well funded and backed by marquee VC's like Fireside ventures.

- Opportunity to shape the voice and identity of a growing brand that's on a 100 to 1000Cr journey.

- High ownership and direct collaboration with leadership.

- Fast-paced environment with room to experiment and build.

- Chance to create meaningful, culture-first brand work.

About WinnerBrands:

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers.

Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time.

Request to visit our community page at https://www.winnerbrands.in/talentcommunity/.

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